Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "start-ups"
- When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
- Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
- Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
- A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because it has found a way to train its models at a lower cost.
- Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
- Apple has acquired more than 32 artificial intelligence (AI) companies since 2010. The latest, earlier this year, is called DarwinAI, a startup focused on making AI systems smaller and faster. Some analysts and execs say Apple has acquired the most AI businesses of any major tech company.
- An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.
- The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.
- The 12-week studio will select six startups to receive investment capital, technology solutions and research, connections and commercial opportunities with industry and corporate partners.
- Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
- At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
- It may not come as a huge shock, but London leads the UK in the creation of start-ups, according to research featured in City A.M.
- More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number of advertising, media and marketing execs scouting early-stage opportunities to get in front of potentially disruptive consumer technologies.
- Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment in French and German tech start-ups combined.
- London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market, Netimperative reports.
- With the new product, TechCrunch is offering additional content, coverage, product and events around entrepreneurship and the startup industry to paying members.
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