Search results for "launch"

• Top-Line Growth in Today's Crowded Video Landscape
  Introducing a new brand can be daunting in today's ever-expanding video landscape. Ocean Media's SVP, Head of Media, Jared Lake, talks strategy of launching a brand campaign across multiple platforms, how consumers' consumption behaviors and GRP informed the media mix, and why certain channels didn't make the cut.
  July 22, 2022  Tags: behavioral targeting, brand marketing, branding, campaigns, consumer, cross-platform, grp, launch, mixed media, multichannel, strategy
• Kroger Launches Private Marketplace To Support First-Party Ad Targeting
  Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
  October 20, 2021  Tags: ad buys, advertising, agency, audience targeting, brand safety, brands, connected tv, cpg, data, digital, dsp, holding company, launch, performance marketing, programmatic, research, retail, search
• Hakuna Brand's Unorthodox Entry into Frozen Deserts
  At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
  May 11, 2020  Tags: brand marketing, case study, cpg, facebook, food, instagram, launch, social media, start-ups, women
• Tease The Prospects
  Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service, putting a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch.
  April 12, 2018  Tags: launch, research