Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "launch"
- Llama 3.1, created in partnership with Nvidia, is available in three unique versions - including one that marks Meta's biggest open-source AI model yet - keeping Meta in direct competition with tech giants and startups including Google, Amazon, OpenAI and Anthropic.
- Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
- YouTube is launching a "Select Shorts" ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.
- The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
- The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.
- AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.
- HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help rapidly create and share quality content, and ChatSpot.ai to complete tasks using a natural-language chat-based user experience.
- Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test new approaches, further research in the field and explore new use cases for AI.
- Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
- Introducing a new brand can be daunting in today's ever-expanding video landscape. Ocean Media's SVP, Head of Media, Jared Lake, talks strategy of launching a brand campaign across multiple platforms, how consumers' consumption behaviors and GRP informed the media mix, and why certain channels didn't make the cut.
- Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
- At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
- Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service, putting a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch.
