Search results for "audience targeting"

• Havas, YouGov Disclose 'Major Evolution' In Data Deal
  The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
  May 20, 2025  Tags: agency, analytics, audience targeting, consumer, data, health, holding company, partnership, research
• Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
  If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
  December 27, 2024  Tags: advertising, android, artificial intelligence, audience targeting, content, content issues, generative ai, google, online publishing, publishing, research, technology
• Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
  The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
  December 4, 2024  Tags: ad campaign, ad targeting, agency, ai, audience targeting, behavioral targeting, data-targeting, generative ai, google, language, media buying, meta, microsoft, recommendations, research
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• Repositioning Goliath
  "The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
  March 15, 2024  Tags: audience targeting, brand image, brand marketing, campaigns, cause-related, politics, research
• Addressable TV Consistently Gets 40% Reach: CIMM
  The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing audiences. Addressable TV - through messaging on multichannel video program distributors - is more precise and outperforms IP address matching.
  February 29, 2024  Tags: ad campaign, addressable advertising, addressable tv, audience targeting, connected tv, media measurement, research, television
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• Survey Finds High Intent To Start Using Or Spend More On Addressable TV
  Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunities.
  November 29, 2023  Tags: addressable, addressable tv, audience targeting, research, television
• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Older Adults Make Up Just 4% Of People Featured In Ads
  Just 3% of digital media budgets are allocated to ads featuring people over 60.
  August 22, 2023  Tags: ad spending, advertising, audience targeting, creative, demographics, research
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Follow the Data, Follow the Demo: The Power of Serving the Underserved
  Despite two decades of online behavioral evidence, brands continue to leave money on the table by underserving the fastest growing demographic in the US. The Managing Director, Karla Fernandez Parker, at one of the most experienced multicultural agencies, Sensis, explains the scale and power of this untapped audience and how they and their client Chef Merito use data, targeted media and creativity to show the power of serving the underserved.
  August 7, 2023  Tags: agency, audience targeting, behavioral targeting, brands, buddy media, creative, data, demographics, media, multicultural
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
  More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
  May 12, 2023  Tags: ad spending, ad technology, advertising, agency, attention, audience targeting, brands, cookie tracking, cookies, data, digital, digital marketing, future of media, performance marketing, privacy, research, tracking
• Generative AI Most Transformative Technology On Par With The Internet
  Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
  April 21, 2023  Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
• Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
  Winterberry Group research aims to provide greater insight into the analytics market, examining and defining the current and future state of marketing analytics, industry challenges and factors for success.
  April 17, 2023  Tags: analytics, audience measurement, audience targeting, customer experience, data, forecast, media, performance marketing, research, search
• Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
  Viewers also rank FASTs lowest on the advertising experience.
  March 22, 2023  Tags: advertising, audience measurement, audience targeting, avod, connected tv, ctv, fasts, research, streaming
• How 2022 Trends Will Affect 2023 Advertising
  NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
  January 25, 2023  Tags: algorithms, artificial intelligence, audience measurement, audience targeting, data, data management, digital, keywords, media measurement, paid search, research, reviews, seo, trends
• Demand For Digital Audiences Varies By Industry Amid Strategy Shifts
  Looking ahead to 2023, Experian forecasts that advertisers will be less adventurous as the global economy slows.
  December 20, 2022  Tags: audience targeting, audience-buying, cmmr
• Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
  Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.
  November 11, 2022  Tags: ad spending, advertising, audience targeting, forecast, local media, ott, programmatic, programmatic tv, research, revenue, television
• AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
  AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.
  October 24, 2022  Tags: ad targeting, ad tracking, advertising, algorithms, audience targeting, data, health, health care, privacy, programmatic, research, search
• Consumers Most Prefer Ad Targeting That's Based On Media Habits
  About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
  September 22, 2022  Tags: ad targeting, audience targeting, behavioral targeting, cmmr, cross-device targeting, data-targeting, geotargeting, personalization, privacy, research, retargeting, search retargeting, targeting
• From Convenience to Celebratory Marketing
  The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
  July 5, 2022  Tags: acquisition, ad targeting, audience targeting, behavioral targeting, brand marketing, content marketing, customer experience, data, data-targeting, fast casual, fast food, loyalty, marketing, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
• Targeting Value In Inflationary Times
  As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
  July 5, 2022  Tags: ad targeting, audience targeting, behavioral targeting, customer experience, customer service, fast casual, fast food, food, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
• Huge Profit Expanding Beyond the Majority
  In the world of politics where profit doesn't come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tunon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn't quite cut it in most political systems today.
  June 24, 2022  Tags: ad targeting, advanced tv, analytics, audience targeting, behavioral targeting, cable tv, connected tv, cross-device targeting, ctv, data management, data-targeting, demographics, geotargeting, mptvis, mptvvis, politics, retargeting, television & video, video
• TikTok Q&A: Seizing Your Viral Moments
  Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
  June 21, 2022  Tags: audience targeting, behavioral targeting, retail, social media, social networking, user-generated, user-generated content, video, viral
• Enter the Retail Media Networks
  Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for marketing teams?
  June 17, 2022  Tags: ad targeting, audience measurement, audience targeting, brand marketing, cable tv, celebrity, connected tv, content marketing, cpg, cross-device measurement, cross-device targeting, ctv, d2c, data, data management, data-targeting, demographics, digital, digital content, digital marketing, dtc, experiential marketing, influencer marketing, marketing funnel, marketingcpg, media buying, media measurement, mediapostd2c, mpbisd2c, retail
• Video as the Content Marketing Model for Multicultural
  For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
  June 17, 2022  Tags: advertiser-agency relationship, advertising, african american, audience targeting, automotive, behavioral targeting, consumer experience, customer experience, diversity, experiential marketing, multicultural, television & video, video
• ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
  But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
  June 7, 2022  Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology