Commentary
Brands Grapple With Media-Mix Strategies As 2023 Ticks On
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2023
Scott Simonelli, co-founder and CEO of Veritonic, an audio research and analytics platform, believes with more people listening to audio and podcasts, advertising dollars will shift during the remainder of the year in unexpected ways.
Veritonic conducted a study in June 2023, showing how brands measure the success of their …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
