Commentary
Premium Inventory Access Drives ATV Spend Increases: Survey
- by Karlene Lukovitz @KLmarketdaily, July 27, 2023
Access to premium programming is the most influential factor in decisions to increase ad spend in advanced TV (ATV), judging from a new survey from Yahoo Advertising.
Inventory access was cited by 58% of more than 300 ATV executives polled in April.
Targeting capabilities, cost efficiency and audience reach were …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
