Search results for "user-generated content"

• 64% Of Buyers Consider Creator-Generated Videos 'Premium'
  Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser Perceptions survey for IAB.
  May 3, 2023  Tags: audience measurement, budgets, media measurement, research, user-generated content, video
• Consumers Seek Rewards For Posting User-Generated Content
  More than half of consumers say they would be incentivized to create content for a chance to win a cash prize.
  April 28, 2023  Tags: cmmr, loyalty, social media, user-generated, user-generated content
• Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
  If more "unfiltered," unverifiable content continues to float around news digital platforms, there is inherent danger for the advertising brands backing that content.
  October 25, 2022  Tags: cable tv, content, media, news, radio, research, social media, television, user-generated content
• TikTok Q&A: Seizing Your Viral Moments
  Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
  June 21, 2022  Tags: audience targeting, behavioral targeting, retail, social media, social networking, user-generated, user-generated content, video, viral
• Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
  Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
  March 29, 2022  Tags: avod, cmmr, ctv, social media, streaming, svod, user-generated, user-generated content
• Consumers Most Prefer Fresh User-Generated Content On Websites
  Some 88% of people said they always or regularly check the date of reviews.
  January 13, 2022  Tags: cmmr, user-generated, user-generated content
• Consumers View User-Generated Content As More Credible Than Ad Claims
  More than half of marketers said their audiences tend to engage more with UGC than branded content.
  January 12, 2022  Tags: branded content, cmmr, content, content creators, content marketing, content sharing, digital content, paid content, sponsored content, user-generated, user-generated content
• Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
  More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of it is causing "trust issues" with brands they see adjacent to it. That's the finding of a study of 1,000 Americans familiar with the definition of user-generated content that were surveyed by customer experience management firm Telus on June 7 using Pollfish.
  June 29, 2021  Tags: brand image, cmmr, content issues, covid-19, digital, politics, research, trust-based marketing, user-generated content
• Consumers Say Digital Video, CTV Ads Influence Travel Decisions
  Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
  April 27, 2021  Tags: advertising, connected tv, ctv, digital, digital content, media planning, research, travel, user-generated content
• Cheetos Leverages Social Data To Reward Asteroids Fans
  What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
  October 2, 2019  Tags: data, data-targeting, food, geotargeting, out-of-home, outdoor, personalization, radio, sales, social media, user-generated, user-generated content