Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "user-generated content"
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
- Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
- The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these elections.
- Scaling high-performing video ad creatives across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You, too, can crack the code of scaling paid social through a test, learn and iterate framework. Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple platforms, from social to YouTube to TikTok, the equations get really hard. Amelia Coomber, Director of Acquisition & Performance Marketing at PetPlate, shares their recipe of testing and iterating your way to conversion.
- Suspicions may be warranted because of the possible negative consequences of AI on a brand's reputation.
- A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
- Even younger versus older Millennials show markedly different preference patterns.
- Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser Perceptions survey for IAB.
- More than half of consumers say they would be incentivized to create content for a chance to win a cash prize.
- If more "unfiltered," unverifiable content continues to float around news digital platforms, there is inherent danger for the advertising brands backing that content.
- Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
- Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
- Some 88% of people said they always or regularly check the date of reviews.
- More than half of marketers said their audiences tend to engage more with UGC than branded content.
- More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of it is causing "trust issues" with brands they see adjacent to it. That's the finding of a study of 1,000 Americans familiar with the definition of user-generated content that were surveyed by customer experience management firm Telus on June 7 using Pollfish.
- Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
- What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
