Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott
jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning
them a 17% increase in new users with a 24% increase in Alabama specifically.
Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
Some 88% of people said they always or regularly check the date of reviews.
More than half of marketers said their audiences tend to engage more with UGC than branded content.
More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of it is causing "trust issues"
with brands they see adjacent to it. That's the finding of a study of 1,000 Americans familiar with the definition of user-generated content that were surveyed by customer experience management firm
Telus on June 7 using Pollfish.
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.