Commentary
Video Format Preferences Vary Significantly By Age
- by Karlene Lukovitz @KLmarketdaily, July 24, 2023
A new survey shows significant differences in video format preferences by age — even within the Millennial demographic.
InMobi’s survey of 1,000 U.S. consumers between the ages of 18 and 44 found 61% of those in Gen Z (18 to 24) heavily favoring user-generated content (UGC).
Music/products videos come in …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
