Video Format Preferences Vary Significantly By Age

A new survey shows significant differences in video format preferences by age — even within the Millennial demographic.

InMobi’s survey of 1,000 U.S. consumers between the ages of 18 and 44 found 61% of those in Gen Z (18 to 24) heavily favoring user-generated content (UGC).

Music/products videos come in …

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