It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded
by legitimate advertisers? NewsGuard did.
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it.
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps.
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams during the COVID-19
pandemic. In fact, for most businesses, it has been one of the only ways forward. Among the top 10 search topics with the largest discrepancy among brands and agencies, according to this week's
Bombora search topics? Lead Management, Lead to Account Matching and Lead Scoring all ranked highly.
Improper site IDs and outdated operating systems are among suspicious signals that should be monitored to control CTV ad fraud, according to an extensive analysis conducted by Sabio's CTV platform.
Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan
out their campaigns from search to television.
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations.
The Trustworthy Accountability Group (TAG) has published a report which claims that when appropriate fraud measures are put in place, ad fraud is reduced by more than 90%, Mediatel reveals.
The latest bot to be discovered has already earned $15m from sophisticated domain spoofing.
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent?
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad dollars spent on OTT ad impressions this year -- will be
fraudulent. The report, "The Economic Cost Of Ad Fraud In OTT," projects the amount of fraudulent OTT advertising buy will rise to 27% to $5.2 billion next year.
In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as "invalid traffic," the Media Rating Council this
morning released a draft of updated guidelines covering new threats involving in-app, OTT and other rapidly emerging digital ad environments, as well as a "decision rate" calculation for evaluating
the coverage of digital ad fraud detection services.
The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. The study, which analyzed billions of
digital ad impressions provided by participating agencies each year since 2017, found that the average fraud rate declined to 1.41% in 2019 from 1.68% in 2018, and 1.48% in 2017.
Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad industry, according to just-released findings of a study
conducted by Reed Smith for the Association of National Advertisers. The study showed that 32% of respondents cited media rebates as "a big problem." Other issues cited as contributing to the
breakdown of trust included invalid traffic and digital ad fraud, data confidentiality, and agencies reselling media to clients with an undisclosed markup -- all cited as "a big problem" by 30% of
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been revealed by ad security and verification
provider GeoEdge. VPAID is a technical script that instructs a video player on what ad to play and determines the length of the ad, when to serve the ad, and where to place it. It is basically the
brains behind the function of the ad.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
Yet another reputable source -- IAS (Integral Ad Science) -- reports mixed signals for digital ad quality trends in its first-half 2019 "Media Quality Report." IAS finds ad viewability trending
upward for all major digital ad formats, yet also finds fraud is inching up -- especially for desktop video, which more than doubled its rate, year-over-year.
The UK just hit 70% in viewability for the first time -- and that's a record in Europe.
Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.
Invalid or fraudulent user traffic now accounts for 18% of all user traffic attributed to digital advertising buys, according to a new study released today by TrafficGuard and Juniper Research. The
report, "Digital Advertising Fraud In North America," estimates that the actual cost of fraudulent traffic is $61.57 per user per year, or about 15% of the $407.27 spent on ads served to the average
American user each year.
Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results?
Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 report. It found a 194% rise in mobile app brand safety infringements, "Campaign" reveals.
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the
Trustworthy Accountability Group) during the IAB Tech Lab's "Innovation Day," May 6 in New York City. Other high-ranking brand-safety categories include "negative press" coverage (4.2%), ad
placement/content adjacencies (4.18%), questionable "brand partners" (4.1%), data privacy security (3.37%), inferior ad experiences (3.1%) and ad viewability (3.0%).
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them.
Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by programmatic media marketplace tracker Pixalate.
Spoiler alert: we can exclusively reveal the answer is a yes and a yes.
More than 77% of the top 5,000 sites now utilize ads.txt -- overall, delivering invalid traffic rates that are 22% lower than sites that have not.
eMarketer has been crunching the ad fraud numbers with the help of Integral Ad Science, and concludes that a tenth of all digital advertising spend is prone to ad fraud.