November 20 - 23, 2024
Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
- by Karlene Lukovitz @KLmarketdaily, December 20, 2023
Digital pros on the buy side of programmatic advertising view the potential for ads being delivered alongside risky content or misinformation as the biggest media challenge in the year ahead, according to the latest annual U.S. Industry Pulse survey from Integral Ad Science/IAS and YouGov.
Adjacency concerns were cited by …
