January 25, 2023
DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
- by Laurie Sullivan @lauriesullivan, June 17, 2024
DoubleVerify (DV) research has revealed a 23% surge in new fraud schemes and variants in 2023, compared with the previous year, according to the DV Fraud Lab.
The company attributed the “significant” increase in ad schemes to generative artificial intelligence (GAI), and fraudsters shifting focus to platforms and channels like …
