Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the
top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and
posts for a given quarter on Feed in the United States.
Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support advertisers, creators and publishers.
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.