Most firms lack confidence in their email security defenses, OPSWAT reports.
Email copy is the second-most used function of generative AI, Skyword reports.
Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
Most marketers say AI will have an impact in the next year, Ascend2 reports.
Email is one of the top websites or apps now being utilized, Meltwater reports.
Email remains the top area for automation and social is second, Ascend2 reports.
Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.
Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
Surveys are shorter than they were, accommodating the increased use of mobile.
There was a substantial increase in the number of suspicious emails between 2022 and 2023, EasyDMARC reports.
Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek decor...and chocolate? Caribou's EIS veteran and Director of Lifecycle
Marketing, Heather Grimstead, shares a makeover strategy for Caribou that involved more than imagery. It marshaled voice, cadence, brand identity and multi-channel messaging to reimagine the FinTech
brand.
Every organization is now a tech organization; every industry has been disrupted. To stay relevant and thrive, evolving enterprise organizations must surrender their best practices, their
organizational structures and even their understanding of their product or service. How can you be a digital change agent in your organization, no matter your level or tech budget? Young Life's
Digital Transformation Chief, R. Scott Harris, will share principles and life hacks to encourage you in a balanced people, process, platform and performance approach. It takes all of one's influence,
tenacity and patience, but digital transformation is worth it for your career and your organization.
Stakeholders always want more data on how their programs are performing. As marketers, responding to these requests is often a labor intensive and difficult task. Hear lessons learned from Sara
Scofield, Director of Corporate Email Marketing for US Bank, about their two-year journey to empower people across the organization with their most coveted resource... data!
As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community. WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire,
walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a community-based surround-sound
messaging model. What did she learn about the discrete and integrated impact of so many syncopated channels?
Litmus offers to scan outgoing emails with a new testing tool, announced at the Litmus Live conference in Boston.
The risk of relapse after getting coupons by email or direct mail is greatest among smokers who stopped within one year, a study by the Georgia State University School of Public Health finds.
More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
Consumers also complain that too few messages are highly personalized, CCW Digital reports.
Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
Peter Jakus, product manager at Bloomreach, said while Apple has tried to take the privacy lead among the major browsers, bad actors who abuse digital tracking technologies for nefarious purposes
often rely on the same underlying tools such as cookies and URL parameters, as honest marketers.
Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.