Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "email"
- There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
- Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- The all-stock transaction, valued at around $4 billion, will help Zendesk hit sales of $3.5 billion in 2024, it says.
- Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
- Acceptance of technology has increased vs. 2019, but shoppers still have concerns, AMA-NY reports.
- Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.
- But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance report in a UK study.
- Ascend2 CEO Todd Lebo weighs in on what's right and wrong with market research these days. He also explains how email fuels it.
- A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
- Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).
- Marketing ranks sixth in how management views departments, a study finds. But most marketers say they feel valued by peers.
- What do you do when faced with poor inbox placement rates and high spam rates in GMAIL? If you're Terminix, your email hero begins a deliverability journey. Segmenting the audience by engagement addressed the problem, but that led to decreasing list sizes. Tune in to hear how our hero juggled deliverability, customer acquisition and conversion goals.
- Almost half of small businesses cite government-ordered re-closures as their biggest concern, Alignable reports.
- People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows.
- Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It's all about letting the user drive the conversation, not technology or marketing.
- Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500.
- Many consumers said social-media exacerbates their emotional issues, but many would give up their pets before their social use, The Reboot Foundation reports.
- Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing that friction has increased email's effectiveness in driving qualified leads and at the same time leveraging customer brand loyalty.
- When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide customers through the insurance shopping process. Sometimes it's the little things, it turns out, that keep messaging personal, not just personalized.
- SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product line. Parent corporation SVMK Inc. will adopt the name Momentive Global Inc.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- Microsoft today reported yet another large-scale email system hack. This attack comes on the heels of several other breaches including SolarWinds, Ubiquiti, and the Colonial Pipeline.
- Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
- Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry customer satisfaction researchers fielded a survey of 250 ad execs with principal responsibility for retail advertising in February.
- Those in the 25-34 age group and Android buyers are willing to pay the most.
- Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
- Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yelp, had a greater impact due to reviews.
