Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "email"
- It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You must align internal teams, ensure your data is connected, and have the right technology partners in place. Eddie Bauer's Director of Digital Merchandising and Email, Angela Gow, shares what Eddie Bauer has learned as it internally aligned email, SMS, and site teams. Angela discusses how working from a single source of truth data sources drove coherent multitouch messaging and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy.
- In order to re-engage inactive members of the Bonvoy loyalty program, Marriott's marketing team reached beyond its own first-party data. By layering in third-party data, the team identified key sub-segments and themes for crafting more personalized appeals. Marriott International, Director of Loyalty Program Marketing, Leigh Strickland, shares their learnings from marrying the right data with targeted offers and messaging to re-activate the deactivated.
- Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
- Personalization can be an email marketers' best friend or worst nightmare. Using data provided directly by a customer can create challenges you may not anticipate. Ally Financial Inc.'s Marketing Director: Email Marketing, Domain Management, and Brand Protection, Donna Lyon, discusses why it's essential to understand your data, where the data came from, and review/test the data within each new campaign to reduce the risk of a poor customer experience.
- Your customers engage with your brand and email program beyond just opens and clicks. SmileDirectClub's Director of CRM Lead Conversion, Scott Cohen, will discuss more robust ways to look at data and attribution within your email program. By the end, you'll be armed with the right questions to ask within your organization to get you and your program the credit you deserve.
- One new tool is a multilingual email collector that lets users to send email or SMS invitations in local languages.
- Persado analyzes 21.6 billion emails to find that the leading word is "announcement."
- Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
- The combined firms offer research capabilities with a global network and sourcing model.
- Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
- Consumers and marketers differ when it comes to channels, message frequency and general priorities, Emarsys reports.
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
- Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problems, Kobie Marketing reports.
- Over half of companies feel their signal mix is less than ideal, 6sense reports.
- Consumer insights platform Zappi helps brands bring pre-launch consumer insights to their content creation.
- But consumers aren't as particular about how they get bad news -- they are equally unhappy with man and machine, Wharton marketing professor Stefano Puntoni writes.
- More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
- The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
- Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say.
- Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
- Data scientists do not often see the marketing nuances, Pecan AI reports.
- Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
- Nearly all consumers said they would not use an airline or hotel they already had one negative interaction with, Mitto reports.
- Constant Contact says its new service enables small businesses to move beyond email.
- Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports.
- A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
- An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
- SalesIntel provides human-verified email addresses, phone numbers and other data. Leadspace says its active profiles can help a company align its territory plan to its total addressable market and ideal customer profile.
- But many see skills and measurement as key barriers to growth, WARC and MMA report.
