Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "email"
- Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.
- But many don't know how to effectively use it, Forrester reports.
- Most consumers have opted in to email/SMS communications, the Lacek Group reports.
- Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.
- Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
- Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
- Most customers don't understand what the notices actually mean to them, The CMO Survey reports.
- Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
- U.S. and U.K. security teams revealed the threat on Wednesday, but did not link it to the Ukraine invasion.
- More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers.
- More U.S. shoppers relate to the brand than the purchase, customer service or the relationship, Havas CX reports. Who are the winners?
- Most firms say they are effective at collecting and analyzing data, Ascend2 reports.
- Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.
- Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report.
- Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers.
- Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
- Security is "no longer just a technology issue," according to a study by IDG Communications.
- We may never return to the way things were before COVID-19, and marketers will have to go with the shift, Euromonitor International reports.
- Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
- Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.
- Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for their display ads, directing an even bigger share of web visitors to Target than to Amazon for fulfillment.
- The research is based not on what people say in surveys, but on their behavior, the authors write.
- In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
- NPD forecasts a 2% in B2B tech sales, due in part to a return to normal after surge.
- Email is the most popular way that consumers want to receive money-saving deals on food and groceries.
- Email rates as the second-most popular use for data-driven marketing. Personalization is first, Ascend2 reports.
- There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
- Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- The all-stock transaction, valued at around $4 billion, will help Zendesk hit sales of $3.5 billion in 2024, it says.
