Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "email"
- Email will help lead the way, as it has done in the past, Winterberry Group reports.
- Email is the only owned and earned channel to see an increase in 2025, Gartner reports.
- Small businesses have slowed their AI use, two separate studies find. But AI-powered personalized email campaigns are the top channel for 2025 investment for 18.9% of small businesses, the Blaze study found.
- Data accuracy is the biggest hurdle in using GenAI, a study by The Business Performance Innovation (BPI) Network in partnership with EncompaaS and the Growth Officer Council finds.
- Nearly half of consumers report an email as spam if they never gave explicit permission to receive it.
- Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.
- Polymorphic attacks have also relied heavily on AI to achieve scale, KnowBe4 reports.
- Retail brands demand flexibility and ability to customize in their martech stack, MessageGears reports.
- Most firms lack confidence in their email security defenses, OPSWAT reports.
- Email copy is the second-most used function of generative AI, Skyword reports.
- Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
- NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
- Most marketers say AI will have an impact in the next year, Ascend2 reports.
- Email is one of the top websites or apps now being utilized, Meltwater reports.
- Email remains the top area for automation and social is second, Ascend2 reports.
- Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.
- Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
- Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
- Surveys are shorter than they were, accommodating the increased use of mobile.
- There was a substantial increase in the number of suspicious emails between 2022 and 2023, EasyDMARC reports.
- Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports.
- Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
- Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
- Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
- The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
- How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek decor...and chocolate? Caribou's EIS veteran and Director of Lifecycle Marketing, Heather Grimstead, shares a makeover strategy for Caribou that involved more than imagery. It marshaled voice, cadence, brand identity and multi-channel messaging to reimagine the FinTech brand.
- Every organization is now a tech organization; every industry has been disrupted. To stay relevant and thrive, evolving enterprise organizations must surrender their best practices, their organizational structures and even their understanding of their product or service. How can you be a digital change agent in your organization, no matter your level or tech budget? Young Life's Digital Transformation Chief, R. Scott Harris, will share principles and life hacks to encourage you in a balanced people, process, platform and performance approach. It takes all of one's influence, tenacity and patience, but digital transformation is worth it for your career and your organization.
- Stakeholders always want more data on how their programs are performing. As marketers, responding to these requests is often a labor intensive and difficult task. Hear lessons learned from Sara Scofield, Director of Corporate Email Marketing for US Bank, about their two-year journey to empower people across the organization with their most coveted resource... data!
- As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community. WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire, walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a community-based surround-sound messaging model. What did she learn about the discrete and integrated impact of so many syncopated channels?
