Commentary
Mirroring Gen AI: Marketers Are Now Using It For Content Production
- by Ray Schultz , Columnist, February 7, 2024
Most marketers are turning to generative
AI for content development, according to The New Creative Paradigm: How AI is Transforming Video and Content Production, a study from Winterberry Group sponsored by APR [Advertising Production
Resources].
Of the marketers polled, 62.7% are now using some form of generative artificial intelligence (GAI) to …
