Commentary
B2B Dare: The Ecommerce Hurdles And Tools For 2024
- by Ray Schultz , Columnist, February 13, 2024
B2B ecommerce firms are gearing up for the coming year, despite striking challenges, judging by the 2024 State Of B2B Ecommerce Report, a study by Forrester Consulting, commissioned by Zoovu.
The priorities, whether important or critical, are as follows:
- Provide more automated and personalized guidance to online buyers — …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
