Commentary
On The Mark Martech: Enterprise Retailers Spell Out Specific Needs
- by Ray Schultz , Columnist, March 18, 2025
Enterprise retailers need more than data to prevail in today’s environment, judging by a new study from MessageGears, conducted with Hanover Research.
But they know it, and many have very clear demands when investing in martech technology.
First is flexibility: 70% want to integrate additional components as the brand’s …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
