Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in terms of age, ethnicity, gender and income," according to Antenna, a subscription data and analytics
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their
gender, including how to articulate and express it. It has begun to surface in search results. The outcome will create challenges if not faced now.
Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered
company and platform X_Stereotype.
Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other.
Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with information about age and gender.
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the
group will address based on feedback from industry participants.
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population,
among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency.
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a
sample of Super Bowl ads from 2015 to 2019.
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender. The
analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among women, it declined 7.2% among men. Moreover, women are much more active users of the medium to begin with,
spending about 12% more time daily with TV than men.
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes to ethnicity --
especially at the most senior levels -- according to the 2019 edition of a periodic survey from the ANA and the Alliance for Inclusive and Multicultural Marketing (AIMM) that was released this
Just as the ad rules in the UK have been changed to ban stereotyping, research from Adobe, reported on in Netimperative, shows that women in Britain (76%) are far more likely than their American
counterparts (55%) to feel their gender is portrayed in a stereotypical way.
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year "Unstereotype" initiative. Its findings challenge whether implicit bias is embedded in the physiological genetics
It's interesting that women, who are considered more communal and nurturing than men, are not the ones who exhibit these traits professionally.
BIMA's report shows that tech workers are hugely stressed, but the issue of the lack of women also needs to be mentioned.
Younger people are less likely to identify as exclusively straight, but more likely to reject labels of any sort, Kantar reports.
Advertisers are trying to drop gender stereotypes, but Kantar shows they are not doing as well as they think.
Marketers are moving away from gender-based stereotypes with targeting strategies, but many are uncertain how to do it. Stereotypes remain strong in products for babies, laundry and household
cleaners. About 98% of marketers target these products to females, according to Kantar data released Monday.
The gender pay gap varies between agencies, but all must now up their game on gender equality and diversity.
According to Michael Dimock, President, Pew Research Center, generations provide the opportunity to look at Americans both by their place in the life cycle, whether a young adult, a middle-aged parent
or a retiree, and by their membership in a cohort of individuals who were born at a similar time. Generational cohorts give researchers a tool to analyze changes in views over time, says the report.
The report, which analyzed more than 2,000 films from Cannes Lions, revealed that men were 62% more likely to be shown as smart, and one in three men was shown to have an occupation compared to one in