Search results for "asian american"

• New Multicultural Research Reveals Spending Power, Swing To Liberalism
  A new analysis from Collage Group points to a 364% increase in the multiracial population in the last ten years.
  January 19, 2024  Tags: african american, asian american, demographics, hispanics, politics, research
• Asian Americans Spend Most Time With Streaming TV, Social Media
  More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
  May 25, 2023  Tags: asian american, cable tv, cmmr, connected tv, ctv, print, radio, satellite tv
• Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
  An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.
  December 19, 2022  Tags: advertising, african american, agency, asian american, audio, creative, digital, hispanics, media measurement, multicultural, performance marketing, research
• Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
  The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
  August 18, 2022  Tags: advertising, asian american, baby boomers, demographics, digital, economy, finance, gen x, gen z, hispanics, messaging, politics, research, search
• On-Screen Representation Of Asians Jumps From Prior Year
  Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
  May 19, 2022  Tags: asian american, cmmr, streaming, television
• Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
  Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports.
  February 1, 2021  Tags: african american, asian american, campaigns, direct mail, email, hispanics, politics, research
• GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
  GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
  July 15, 2020  Tags: african american, asian american, chatbots, demographics, gay/lesbian, gender, hispanics, mobile, multicultural, research, smart home
• ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
  Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultural Media Forecast 2019" from the Association of National Advertisers. Conducted by media industry economic tracker and forecaster PQ Media for the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), the report reveals that overall multicultural advertising and marketing spending totaled $25.9 billion in 2018.
  August 8, 2019  Tags: ad spending, advertising, african american, ana, asian american, brand marketing, forecast, hispanics, media buying, multicultural, research, television
• Asian Americans Score Highest In Web Usage
  Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household.
  May 10, 2019  Tags: asian american, brands, digital, internet, mobile, path to purchase, research
• Asian-Americans Next Focus For Marketers, Brands
  The U.S. Asian household earns an estimated $116,319 annually -- about 36% more than other U.S. households and 22% more than white households.
  February 18, 2019  Tags: ad targeting, asian american, audience targeting, digital, research, retail, search