An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or
social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports.
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population,
among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S.
Multicultural Media Forecast 2019" from the Association of National Advertisers. Conducted by media industry economic tracker and forecaster PQ Media for the ANA's Alliance for Inclusive and
Multicultural Marketing (AIMM), the report reveals that overall multicultural advertising and marketing spending totaled $25.9 billion in 2018.
Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household.
The U.S. Asian household earns an estimated $116,319 annually -- about 36% more than other U.S. households and 22% more than white households.