Search results for "direct mail"

• Everything Old is New Again: Back to Print
  D2Cs need to stand out from the crowded D2C space and have begun using print and mail media as a direct response tactic. Is this channel as effective as the digital channels? How does this channel integrate with other media. Where does it fit within the funnel? Ultimately does it help drive ROI? Mixbook's CMO, Ben De Castro, shares answers to these questions.
  October 19, 2023  Tags: cross-channel, d2c, digital, digital marketing, direct mail, integrated marketing, marketing funnel, print
• Coupon Seduction: Ex-Smokers Who Get Them Are More Likely To Relapse
  The risk of relapse after getting coupons by email or direct mail is greatest among smokers who stopped within one year, a study by the Georgia State University School of Public Health finds.
  August 22, 2023  Tags: cause-related, coupons, direct mail, email, health, research, sales, tobacco
• Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
  Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
  January 9, 2023  Tags: advertising, broadcasting, content marketing, direct mail, local media, magazines, media buying, newspapers, ott, research, search, social media, streaming, television, video
• Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
  Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
  September 30, 2022  Tags: ad spending, advertising, amazon, avod, campaigns, data, data management, digital-out-of-home, direct mail, keywords, media, media buying, media measurement, out-of-home, privacy, research, retail, search, social media, video
• ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
  Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
  January 24, 2022  Tags: advertising, ana, apps, chatbots, digital, direct mail, direct response, display, email, paid search, qr codes, research, search, technology, voice search
• Mobile To Overtake Direct Mail For Most Local Media Spending
  Financial-services businesses will drive the growth in local mobile advertising.
  December 23, 2021  Tags: advertising, automotive, cmmr, direct mail, finance, financial services, insurance, local media, marketingfinancial, mobile
• Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
  Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).
  August 25, 2021  Tags: advertising, apps, audio, banners, cable tv, cmmr, digital, direct mail, email, events, local media, magazines, media buying, newspapers, ott, outdoor, paid search, radio, research, search, search marketing, social media, streaming, television
• Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
  The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and what they thought.
  March 31, 2021  Tags: advertising, consumer experience, data, data management, digital, direct mail, email, messaging, online, privacy, radio, regulation, research, search, tv, uk, united kingdom, web sites
• Local Media Growth Expected, But Not Enough To Counter 2020 Declines
  This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
  March 22, 2021  Tags: ad spending, advertising, automotive, digital, direct mail, forecast, local media, media buying, newspapers, out-of-home, print, radio, real estate, research, restaurants, search, social media, streaming, television
• Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
  Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports.
  February 1, 2021  Tags: african american, asian american, campaigns, direct mail, email, hispanics, politics, research
• Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
  Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected to be down 17% from 2019, to a total $134.1 billion. BIA says it does not expect a full recovery until 2022.
  December 3, 2020  Tags: ad spending, advertising, connected tv, digital, direct mail, forecast, local media, mobile, ott, research, television
• Catalog Renaissance: How Well-Designed Books Drive Email Results
  A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email.
  February 12, 2020  Tags: direct mail, direct marketing, ecommerce, email, print, research, roi
• For Questions About The Cloud, Google Points To The Cloud
  "Ask the Cloud" allowed CTOs to ask all of their questions about the cloud to The Cloud itself, thus avoiding that whole fear-of-looking-dumb thing.
  September 9, 2019  Tags: awards, cloud computing, direct mail, google, technology
• GDPR Did Not Hold Back The Digital Marketing Tide
  It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened.
  January 29, 2019  Tags: advertising, cinema, death of print, digital, digital-out-of-home, direct mail, gdpr, london, outdoor, radio, research, tv, uk
• Email Delivering Qualified Leads
  According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 93% reported using print direct marketing, rating the effectiveness of various channels in terms of delivering revenue and results for their business, mail is tangible, targeted, scalable and trustworthy.
  May 11, 2018  Tags: direct mail, print, research