Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three months ago, according to a new study
of executive travel fielded in May by the Association of National Advertisers.
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often,
according to the findings of a new report from the Association of National Advertisers.
The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop and mange "purpose-driven" brands.
The new report, entitled "Activating a Purpose Program," is essentially a five-chapter playbook based on interviews with marketers known for managing successful purpose-driven brands.
The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according to an updated version of the
ANA's "Certified Diverse Suppliers for Marketing and Advertising" report. The directory includes agencies and media, production, promotion, and research companies and was launched in July 2020
following an ANA report, "The Power of Supplier Diversity."
Coming out of what may well be the greatest year of self-reflection for all of society, the ad industry had a huge opportunity to define its sense of purpose and it just blew it.
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its exclusive member content and tools to the
entire ad industry.
There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the culture of American
universities educating the next generation of industry professionals, a new report from the Association of National Advertisers finds.
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National Advertisers and
video marketplace company Innovid.
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes to ethnicity --
especially at the most senior levels -- according to the 2019 edition of a periodic survey from the ANA and the Alliance for Inclusive and Multicultural Marketing (AIMM) that was released this
More than two-thirds of advertisers (69%) have updated their media agency contracts within the past three years in response to concerns about transparency and alleged rebates in the media-buying,
according to findings of the Association of National Advertisers' just-released "Media Agency Compensation Practices" report.
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to the business and measurement agenda of
marketers." The new division, dubbed "Measurement for Marketers," was unveiled during the association's annual Data & Measurement Conference in Naples, Florida, and will be run by ANA Group Executive
Vice President Bill Tucker.
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S.
Multicultural Media Forecast 2019" from the Association of National Advertisers. Conducted by media industry economic tracker and forecaster PQ Media for the ANA's Alliance for Inclusive and
Multicultural Marketing (AIMM), the report reveals that overall multicultural advertising and marketing spending totaled $25.9 billion in 2018.
Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a conventional ad agency,
according to a just-published report from the Association of National Advertisers. The report, "Managing In-House Creative Content And Legal Concerns," was produced in conjunction with Boston
Consulting Group and the ANA's outside legal counsel, Reed Smith, and is based on a survey of 111 ANA members and industry experts.
The Supreme Court's conservative judges appear inclined to allow the Department of Commerce to include a question about citizenship in the upcoming census.
The new law won't be enforced until either six months after the attorney general issues regulations, or July 1, 2020, whichever is sooner.
In a surprise development, The Association of National Advertisers published a report sponsored by six industry suppliers on Thursday: Acxiom, Drawbridge, Experian, LiveRamp, Signal and Throtle. That
the ANA published an industry report sponsored by industry suppliers is newsworthy.
It's no secret that the marketing industry has been shifting from "data-based" solutions to "identity-based" ones, but a new report published Thursday by the Association of National Advertisers
indicates that it is expanding at a rapid clip. The report, which was developed by the DMA (recently acquired by the ANA) and The Winterberry Group, projects identity solutions spending by U.S.
marketers will expand form just under $1 billion this year to $2.6 billion by 2022.
North American sponsorship spending is poised to surpass $24 billion this year, yet most marketers have no standardized method for evaluating the return on those investments, according to a joint
report released this week by the Association of National Advertisers and the Marketing Accountability Standards Board. The findings, which are derived from a survey of 182 members conducted in
February, found that more than half (53%) have no method and another 10% were not sure.
An overwhelming majority of key ANA committee members oppose the U.S. Department of Justice's decision to instruct the U.S. Census Bureau to add a "citizenship" question to the 2020 Census, according
to a member poll released today by the ANA. The poll, which was conducted following the Justice Department's decision late last year, surveyed members of the ANA's Data & Measurement, Multicultural
Marketing & Diversity, and Legal Affairs committees, and among those who had enough information to respond, 83% were opposed to the decision.
Three out of four national marketers are actively utilizing "influencer marketing," according to a survey of "client-side marketers" released Tuesday by the Association of National Advertisers.
Nearly half (43%) of them expect to boost their influencer marketing spending over the next 12 months.