ANA Unveils New 'Measurement' Division, Taps Bill Tucker To Run It
- by Joe Mandese @mp_joemandese, September 10, 2019
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry’s “measurement systems are aligned to the business and measurement agenda of marketers.”
The new division, dubbed “Measurement for Marketers” (MFM), was unveiled during the association’s annual Data & Measurement Conference in …
