Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. 

The study found that the total impact of advertising and its multiplier effects represented 18.5% of U.S. gross domestic product …

3 comments about "Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds".
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  1. Ed Papazian from Media Dynamics Inc, May 26, 2022 at 9:24 a.m.

    There is no doubt that advertising sells product. However trying to pin a specific value on advertising---as this "study" tries to do ----usually fail as they are unable---or unwilling---- to obtain the full range of relevant information needed and their core assumptions about what causes what---or whether this can be determined statistically by multiple correlations---often are questionable.

  2. John Grono from GAP Research, May 26, 2022 at 8:40 p.m.

    Golly Gosh.   Silly old me.

    And all along I thought that the actual product-service etc. had some influence.   Oh, and once-upon-a-time price, packaging, distribution and placement seemed to have some importance.   I also seem to recall brand used to be powerful.

    The good news is that you don't need any of the above, just advertising will make do.

  3. Ed Papazian from Media Dynamics Inc, May 27, 2022 at 7:31 a.m.

    John, don't forget word- of- mouth endorsements by family members and trusted friends---one of the most powerful stimulants for sales.

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