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NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study

by Joe Mandese @mp_joemandese, July 19, 2023

In the aftermath of an in-depth Association of National Advertisers' study revealing the depth and magnitude of ad spending from blue-chip advertisers on bogus or low-quality "made-for-advertising" (MFA) sites, a variety of ad-tech and brand-safety suppliers have raced to provide solutions.

This morning, news and info credibility ratings platform NewsGuard …

ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites

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NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study

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