January 25, 2023
ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
- by Joe Mandese @mp_joemandese, July 28, 2022
Of all the marketing disciplines disrupted by the dominance of marketing procurement, media ranks No. 1 in terms of success rates, according to a new study released this morning by the Association of National Advertisers (ANA).
The study, which is a reboot of one the ANA fielded in 2010, is …
