Commentary

Fear & Loathing In Programmatic Media

by Joe Mandese @mp_joemandese, January 7, 2024

Programmatic media-buying was supposed to be about economic savings, reduced workflow, precision targeting and a better return on advertising investments, but new research from the Association of National Advertisers reveals it is full of angst and trust issues.

And while that may not seem surprising following a year's worth of …

advertising, ana, brand safety, data, media buying, media planning, metrics, programmatic, research, targeting, viewability

2 comments about "Fear & Loathing In Programmatic Media".

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Ed Papazian from Media Dynamics Inc, January 8, 2024 at 9:05 a.m.
At the end our business--like most others ---is all about peoiple, Joe. When you try to make it a computer-driven operation you are begging for trouble. Not that computers can't be helpful in dealing withn paperwork, processing data, etc. but they are just not very good when it comes to making decisions that affect humans.
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