ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers

There is a three-to-one lag between the interest marketers have in investing more of their budgets with diverse suppliers and the actual increases they have made, according to a survey of diverse suppliers released this morning by the Association of National Advertisers (ANA).

The study, which is based on a …

2 comments about "ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers".
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  1. Kevin Killion from Stone House Systems, Inc., April 10, 2023 at 12:54 p.m.

    Nowhere in this article is the word "diversity" defined, though we all know that it's supposed to convey merely the left's holy trinity of race, class and gender.  But that is not "diversity" in its full meaning.

  2. Joe Mandese from MediaPost Inc., April 10, 2023 at 3:05 p.m.

    @Kevin Killion: The report defines a supplier diversity program as “a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ+-owned, disability-owned, and small businesses as suppliers.”

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