Amazon mishandled customer data for years, according to a recent report, putting into question whether the ad industry should create a high-security data protocol and certification clearance for
employees who work at companies handling mounds of consumer data.
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome
Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model for ad-campaign reach and frequency metrics.
While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on
measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong,
vp, global media partnerships, dentsu international.
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all
U.S. television ad spend -- the real nemesis to modernizing the TV and video ad industry.
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower.
Through Thursday, Nielsen's stock closed virtually flat for the week, down 0.2% to $21.21.
The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors.
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olympic games. Nielsen also says there was ample pre-Olympics content on YouTube in the period to lift the streaming category.
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode with the Media Rating Council. "We believe that moving to a
hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our national TV product and development of Nielsen One," stated a
company spokesperson. In July, the VAB asked the MRC to suspend Nielsen's accreditation of its TV data
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago.
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary
With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bottom line and invested in the
delight metric, both online and in store.
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live
The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto currency had previously elevated the industry standard to a more
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution?
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national TV ad revenues. The Media Rating Council met
with Nielsen on Monday to discuss its findings. According to the VAB, the result confirms its belief that Nielsen under-counted for a longer time period during the COVID-19 pandemic.
Total 18-49 prime-time and kids 2-11 viewing is down 31% so far, looking at the Q2 2021 numbers-to-date vs. a year ago.
Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms.
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.