Search results for "metrics"

• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
  "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
  April 25, 2022  Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
• Global Marketers Say Brand Awareness Is Most Important Metric
  Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
  April 15, 2022  Tags: awareness, cmmr, engagement, metrics, ratings, roi, sales, viewability
• Garbage In, Garbage Out
  "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
  April 14, 2022  Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
• Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
  "We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said.
  April 13, 2022  Tags: advertising, agency, data, data management, digital, media buying, media planning, metrics, out-of-home, research
• Revenue Lost By Poor Digital Experience Can Now Be Measured
  Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
  March 17, 2022  Tags: analytics, customer experience, customer service, data, metrics, performance marketing, research, revenue, search
• Crown Media Inks Ad-Measurement Deal With iSpot.tv For Reach, Attention Metrics
  The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales and Digital Media at Crown Media Ed Georger said in a statement.
  March 15, 2022  Tags: advertising, cable tv, data, media measurement, metrics, performance marketing, research, television
• Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
  The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered company and platform X_Stereotype.
  February 15, 2022  Tags: advertising, artificial intelligence, data management, digital, diversity, gender, intent, metrics, multicultural, research, search, super bowl, technology, television, tv
• Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
  Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
  February 10, 2022  Tags: advertising, analytics, campaigns, crm, digital, food, influencer marketing, metrics, research, search, social media, super bowl, tiktok
• Certifiable
  When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.
  February 7, 2022  Tags: advertising, agency, audience measurement, broadcasting, data, digital, media buying, metrics, performance marketing, ratings, regulation, research, television
• Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
  Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.
  February 1, 2022  Tags: consumer, covid-19, data, demographics, email, government, metrics, research, uk
• Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
  Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data shows. James Clarke, Frito Lay senior director, media strategy and CRM, believes success in contextual advertising is less dependent on the brand being advertised and more so on the strength of alignment between messaging and creative with the surrounding environment in which the ad is placed.
  January 27, 2022  Tags: ad tracking, advertising, analytics, contextual advertising, contextual tracking, cookie tracking, digital, metrics, performance marketing, research, search, tracking
• Discover, Avis, Google, Netflix Generate Decades of Loyalty
  Consumers put far more stock in emotional values beyond basic product function, according to the Brand Keys study of consumer brand loyalty.
  January 26, 2022  Tags: customer experience, customer relations, metrics, research, retail
• What You Read In 2021
  The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
  January 3, 2022  Tags: amazon, apple, apps, augmented reality, data, data management, digital, funding, google, m&a, mapping/navigation, maps, media buying, metrics, mobile, performance marketing, research, search, search marketing, youtube
• Best/Worst 'Informers' Of The Year
  Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
  December 29, 2021  Tags: advertising, digital, fake news, metrics, news, newspapers, online publishing, publishing, ratings, research, web sites
• Nielsen Understated OOH TV Viewing Since Sept. 2020
  "We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham.
  December 22, 2021  Tags: audience measurement, data management, digital, media measurement, metrics, nielsen, out-of-home, ratings, research, sports, tv
• The Expansion Of SEO Into All Business Areas
  SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
  December 22, 2021  Tags: artificial intelligence, conversion cycle, data management, machine learning, metrics, performance marketing, research, roi, search, seo
• Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
  Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the rise, and 86% of media experts see it as a key opportunity in the year ahead," reports Integral Ad Science, based on a new survey of digital advertising and media execs.
  December 17, 2021  Tags: brand safety, connected tv, ctv, metrics, mobile, programmatic video, research, social media, streaming, television
• Pandemic, Streaming Gains Hamper 2022 Theatrical Movie Releases
  Morgan Stanley estimates U.S. box-office revenue in 2022 at $8.02 billion, down 29% from 2019's $11.4 billion take.
  December 15, 2021  Tags: metrics, movies, research, revenue, streaming
• Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification Process
  Analysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or eliminate some instances of data mishandling.
  November 29, 2021  Tags: amazon, china, data, data management, metrics, research, search
• NBCU Devises Framework For New Metrics Efforts
  NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
  November 18, 2021  Tags: analytics, attribution, audience measurement, comscore, digital, innovation, media measurement, metrics, nielsen, research, streaming, tv
• SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
  Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
  November 8, 2021  Tags: ad campaign, analytics, data, data management, database marketing, health, metrics, microsoft, performance marketing, privacy, research, search
• ANA To Test Cross-Media Measurement System With VideoAmp
  The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model for ad-campaign reach and frequency metrics.
  November 1, 2021  Tags: advanced tv, advertising, audience measurement, cross-channel, media measurement, metrics, research, streaming, television
• Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
  While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
  October 27, 2021  Tags: advertising, agency, apps, digital, media buying, media measurement, metrics, mobile, performance marketing, research, search, social media, uk, video, viewability
• Media Research Vet Gopalakrishnan Moves To iSpot.tv
  Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
  October 20, 2021  Tags: analytics, data, digital, management, media, metrics, performance marketing, research, television
• Dentsu Creates 'Attention' Metric For Media Planning And Buying
  The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong, vp, global media partnerships, dentsu international.
  October 19, 2021  Tags: advertising, australia, digital, metrics, research, uk, viewability
• Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
  Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
  October 15, 2021  Tags: ad spending, advertising, automation, connected tv, digital, media buying, metrics, omni-channel marketing, performance marketing, programmatic, research, search, social media, television, trends, viewability
• What's Next In Attention
  Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
  October 8, 2021  Tags: advertising, audience measurement, cookies, data, digital, marketing funnel, media measurement, metrics, performance marketing, research, search, television, viewability
• Measurement In The Age Of Data and Fragmentation
  Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
  October 4, 2021  Tags: advertising, analytics, cross-platform, digital, media measurement, metrics, nielsen, research, tv
• Will Nielsen Kerfuffle Kill The GRP?
  If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all U.S. television ad spend -- the real nemesis to modernizing the TV and video ad industry.
  September 23, 2021  Tags: advertising, data, media measurement, metrics, nielsen, ratings, research, television, video