Search results for "metrics"

• The Next Generation Of The Marketing Mix Model
  Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
  March 7, 2025  Tags: ad performance measurement, agency, biometrics, data, measurement, metrics, mixed media, nielsen, open source, performance marketing, research, saas, start-ups
• AI Search Riddled With Challenges - Measurement, Data Privacy
  A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
  January 29, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, ecommerce, google, hospitality, measurement, media buying, metrics, paid media, paid search, research, search, seo, tourism
• News Planners & Buyers Should Pay Attention To
  If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
  December 18, 2024  Tags: advertising, attention, media buying, media measurement, media planning, metrics, nielsen, research, television
• Google AI Overviews Makes Major Transition
  Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.
  December 17, 2024  Tags: addressable advertising, advertising, artificial intelligence, chat, chatbot, chatbots, digital, ecommerce, media buying, metrics, microsoft, paid search, research, seo
• 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
  "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
  November 17, 2024  Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
• Meta, GoFundMe Simplify Donation Process On Social Media
  Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
  October 22, 2024  Tags: australia, campaigns, canada, funding, instagram, meta, metrics, non profit, politics, research, uk
• Stand At Attention? Not Enough When It Comes To TV, Media Advertising
  According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.
  October 17, 2024  Tags: advertising, attention, campaigns, intent, marketing, media, metrics, purchase intent, research, sales, television
• Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
  Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
  September 25, 2024  Tags: audience measurement, broadcast networks, cable tv, cnn, cord-cutting, entertainment, espn, media measurement, metrics, nbcuniversal, news, reach, research, television, viacomcbs
• The Short Attention Spans Of Trade Associations
  Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
  September 25, 2024  Tags: advertising, agency, attention, currencies, marketing, media, media buying, media measurement, media planning, metrics, research, supply side platform, television
• CTV: Quantifying Non-Performance In Performance Media
  Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.
  August 19, 2024  Tags: advertising, connected tv, forecast, interactive, metrics, neuromarketing, performance marketing, research, streaming, television
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• ARF Day One: Research And Measurement Becoming Ever More Complex
  The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
  March 21, 2024  Tags: artificial intelligence, attention, audience measurement, data, events, media, metrics, new york, privacy, research
• AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
  Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.
  February 27, 2024  Tags: analytics, artificial intelligence, automation, creative, customer experience, email, engagement, metrics, research
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• Fear & Loathing In Programmatic Media
  Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."
  January 7, 2024  Tags: advertising, ana, brand safety, data, media buying, media planning, metrics, programmatic, research, targeting, viewability
• The Psychic's Brain: Ephron On Attentiveness
  Erwin Ephron taught me there is no perfect form of media research. And as good as neuromarketing, biometrics, and computervision are in unlocking some of the mysteries of our brains may be, we still need to apply our brains to interpret what those outputs actually mean.
  December 26, 2023  Tags: advertising, attention, chatbot, media, media buying, media planning, metrics, research, television
• Agencies Fear Missing AI Adoption
  Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.
  December 6, 2023  Tags: agency, artificial intelligence, australia, canada, digital marketing, europe, france, marketing, media measurement, metrics, research, uk
• Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
  Despite the push for streamers to cut TV/movie spending, major platforms keep funding billions on new TV and movie content, according to analysts from Bernstein Research.
  November 28, 2023  Tags: d2c, engagement, media measurement, metrics, netflix, research, revenue, streaming, television
• Hey There: Attention Metrics Stifled By Lack Of Resources
  Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
  November 21, 2023  Tags: ad optimization, advertising, attention, data, data management, digital, marketing, media measurement, metrics, mobile, research, revenue, search, social media, video, viewability
• Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
  Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
  November 20, 2023  Tags: ad buys, ad serving, ad technology, ai, artificial intelligence, chat, chatbots, creative, measurement, media buying, metrics, microsoft, open source, research, search, technology
• Net Searcher Sentiment Replaces NPS With Unbiased Search Data
  Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
  November 3, 2023  Tags: advertising, analytics, consumer, data, marketing, metrics, online publishing, privacy, publishing, research, search
• Marketers Split On How To Price Services
  Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
  October 6, 2023  Tags: ad spending, agency, australia, bing, canada, digital marketing, facebook, google, instagram, keywords, linkedin, marketing, metrics, microsoft, paid search, research, retail, search marketing, seo, yahoo, youtube
• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Moz Develops Measurement For Brand Strength And Salience
  Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
  August 7, 2023  Tags: ad performance measurement, advertising, api-driven, brands, digital, email, measurement, media buying, media measurement, metrics, research, roi, search, seo
• The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
  Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
  August 2, 2023  Tags: artificial intelligence, b2b, b2c, data, email, metrics, privacy, research, technology
• Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
  "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.
  August 1, 2023  Tags: advertising, agency, attention, audio, digital, media measurement, metrics, mobile, performance marketing, podcasts, radio, research, search, social media, streaming, video, voice search
• Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
  A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
  June 23, 2023  Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability
• Culture Cushion: Successful Brands Focus On Core Values And Processes
  Focusing on short-term metrics may hinder the improvement of company culture, Arbinger Institute and Ascend2 report.
  June 13, 2023  Tags: corporate ethics, email, metrics, performance marketing, personnel, research
• LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
  LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand investments are impacting their bottom line.
  June 12, 2023  Tags: attention, b2b, cmo, creative, digital marketing, linkedin, marketing, media buying, metrics, research, tools