Commentary
Net Searcher Sentiment Replaces NPS With Unbiased Search Data
- by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2023
Analytics guru Isaac Gerber, director of commercial insights and analytics at Captify, believes he has developed an organic way to protect consumer privacy, yet analyze behavioral patterns, and it’s something the industry can adopt as a powerful metrics.
Gerber said it could become a standard for the industry because companies …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
