Commentary
CTV: Quantifying Non-Performance In Performance Media
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024
Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come.
U.S. brands are forecast to spend more than $28 billion in 2024, rising to $32.57 in 2025, according to Emarketer. CTV comprises …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
