Search results for "smart tvs"

• Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages Continue
  Smart TV revenues saw growth of 10% to $16.63 billion. Due to component shortages, the average selling price of a smart TV set jumped 21% to $496.
  June 29, 2022  Tags: media measurement, research, samsung, smart tvs, television
• TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
  We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
  June 15, 2022  Tags: advertising, amazon fire, apps, connected tv, digital, entertainment, research, roku, samsung, smart tvs, streaming
• Smart TVs Have Little Impact On U.S. Household TV Viewing Behavior
  U.S. households with and without smart TVs both watch more than four hours of TV per day on average, and about half of both groups report watching mostly live, linear TV, a Kagan survey finds.
  June 10, 2022  Tags: consumer, digital, research, smart tvs, streaming, television
• Nielsen Strikes Smart TV Data Deal With Vizio
  Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
  April 26, 2022  Tags: audience measurement, cable tv, connected tv, data, data management, local media, media measurement, nielsen, research, smart tvs, streaming
• TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
  Shimmel says the industry has faced challenges "trying to forecast, using a Nielsen data set and Nielsen panel size that was too small to reflect the fragmentation of the industry."
  April 21, 2022  Tags: advertising, audience measurement, forecast, media buying, research, smart tvs, television, upfront
• Smart TVs Establish Key Beachhead For Connected-Home Technology
  More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
  April 11, 2022  Tags: avod, cmmr, connected devices, connected tv, ctv, digital, entertainment, iot, live streaming, mpiot, research, smart tvs, streaming, svod, television
• Native Ads On Television Grab More Viewer Attention Than Traditional Formats
  Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention.
  March 4, 2022  Tags: advanced tv, cmmr, connected devices, connected tv, ctv, native advertising, smart tvs
• Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
  Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
  January 18, 2022  Tags: amazon, amazon fire, apple, apple tv+, cmmr, google, google vs. apple, internet of things, siri, smart home, smart tvs
• Multi-Device Video Viewing Now The Norm In Broadband Households
  Nearly 70% of U.S. broadband households own at least one connected streaming video device, while 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them, per the latest Parks Associates research.
  January 11, 2022  Tags: connected devices, connected tv, ctv, research, smart home, smart tvs, streaming, television
• Consumers Trade Up For Higher-End Smart TVs During Pandemic
  The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
  January 6, 2022  Tags: ces, cmmr, connected devices, laptops, smart home, smart tvs
• Open Programmatic Ad Spend On CTV Grows 50%
  More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers.
  October 21, 2021  Tags: cmmr, ctv, smart tvs, streaming
• 34% Of Global Households Owned Smart TVs At End Of 2020
  Global household penetration is forecast to hit 51% by 2026.
  July 26, 2021  Tags: digital, forecast, research, sales, smart tvs, technology, television