Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "smart tvs"
- The portion of smart TV owners who stream video has grown from 75% three years ago to 88% this year.
- Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.
- CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data.
- Almost half of consumers said they have tried to scan a QR code they saw on TV.
- New data from Hub Research Entertainment says 44% of U.S. TV homes have both smart TVs and streaming media players.
- The new DASH study also finds YoY household penetration levels flat to down for most major streamers.
- The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
- Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.
- Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time
- While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter.
- Smart TV revenues saw growth of 10% to $16.63 billion. Due to component shortages, the average selling price of a smart TV set jumped 21% to $496.
- We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
- U.S. households with and without smart TVs both watch more than four hours of TV per day on average, and about half of both groups report watching mostly live, linear TV, a Kagan survey finds.
- Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
- Shimmel says the industry has faced challenges "trying to forecast, using a Nielsen data set and Nielsen panel size that was too small to reflect the fragmentation of the industry."
- More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
- Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention.
- Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
- Nearly 70% of U.S. broadband households own at least one connected streaming video device, while 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them, per the latest Parks Associates research.
- The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
- More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers.
- Global household penetration is forecast to hit 51% by 2026.
