Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term infrastructure costs by the
mid-2030s, based on a Google paper and research.
Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
Sales of virtual reality headsets plunged in 2018, but cheap, good VR mobile content will push users to try other VR platforms, Juniper says.