Remember the tech spending bust after Y2K? New data suggests COVID-19 may be technological deja vu all over again.
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth
estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts
strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing
materials as an item they intend to buy. Some 85% cited clothing and/or shoes, 75% said backpacks, 73% said hygiene products, 70% said art and craft supplies, 62% cited lunch boxes and water bottles.
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday.
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsung
dominated the competition, placing well ahead the No. 2 and No. 3 most mentioned CES-related brands, Sony and Intel.
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the
"connected health" category, unveiling fresh data indicating that shipments of remote health-monitoring devices soared 73% from 2019 and are on track to jump another 24% this year.
LG Electronics has bought a more than 50% controlling stake in TV data research company Alphonso for nearly $80 million. Alphonso will continue to operate as an independent business under its current
brand, the company says.
TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV set is up to 51 inches, according to the NPD Group.
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates'
ongoing research on the pandemic's effects on consumer behavior and attitudes finds.
More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number of advertising, media and marketing execs
scouting early-stage opportunities to get in front of potentially disruptive consumer technologies.
The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection
company is calling on Google, Bing, Baidu, and Yandex to remove links to web sites known to routinely infringe trademarks and sell counterfeit goods.
The public associates brands with rugby -- just not the actual World Cup sponsors (other than Heineken).
Retailers' branded mobile apps are increasing sales on their websites and in-store, Texas A&M University researchers found.
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest sales this
year to date for merchants, with more than $138 million in merchandise sold.
The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across the Microsoft network.
While nearly 70% of U.S. TV homes have a smart TV, around 14% haven't connected those TV sets to their broadband connections.
It determined that it wouldn't just talk about its excellent camera, but would celebrate its authenticity by shining the spotlight on trendsetters who reflect Google's philosophy.