Commentary
Was COVID The New Y2K?
- by Joe Mandese @mp_joemandese, January 10, 2022
That’s a question that occurred to me last week while speaking with the smartest economist in the advertising and media industry, GroupM’s Brian Wieser.
Brian and I didn’t actually discuss that point explicitly, but we did talk about some new research conducted by GroupM that indicates American consumers are throttling …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
