Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid

by Karlene Lukovitz @KLmarketdaily, August 11, 2020

Don’t shoot the messenger, please, but yes -- according to Parks Associates research, U.S. consumers have reduced discretionary spending by a depressing 50% since the onset of the pandemic.

Moreover, “70% of U.S. broadband households believe the economy will need a long time to recover from the COVID-19 pandemic, and …

computers, consumer, consumer experience, covid-19, digital, economy, electronics, entertainment, forecast, research, streaming, television, video

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.