The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc.
"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
It's the bandwidth, stupid.
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsung
dominated the competition, placing well ahead the No. 2 and No. 3 most mentioned CES-related brands, Sony and Intel.
JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing Effectiveness in a Digital Era," presented
by Les Binet from the U.K. office of adam&eveDDB.
The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events
development, PR, and analytics.
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with another 20% to 30% discount through credits on future ad purchases, while attending industry conferences in