Research Home > Search Results
Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "samsung"
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.February 5, 2024 Tags: advertising, avod, content, gaming, media buying, research, roku, samsung, sports, streaming, svod, television, tubi
- Samsung and Roku are the best-selling TVs in the U.S. ranked by smart TV operating system, each with roughly a 19% share of the market in 2023 -- according to Guggenheim Securities.December 15, 2023 Tags: amazon, digital, operating system, research, roku, sales, samsung, smart tvs, television, walmart
- The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer follow.December 6, 2023 Tags: ad campaign, advertising, campaigns, digital, forecast, holiday, influencer marketing, research, retail, samsung, search
- A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.November 5, 2023 Tags: advertising, connected tv, ctv, gen z, google, local search, marketing, media planning, microsoft, millennials, paid search, research, samsung, search, television, tv, viewability
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- Smart TV revenues saw growth of 10% to $16.63 billion. Due to component shortages, the average selling price of a smart TV set jumped 21% to $496.
- We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.June 15, 2022 Tags: advertising, amazon fire, apps, connected tv, digital, entertainment, research, roku, samsung, smart tvs, streaming
- Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsung dominated the competition, placing well ahead the No. 2 and No. 3 most mentioned CES-related brands, Sony and Intel.January 12, 2021 Tags: buzz, ces, cmmr, conferences, digital, electronics, mobile, samsung, smartphone, social media, technology
- Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, set-top boxes and gaming consoles, but also come built in with access to Samsung's app store, which is a robust OTT ecosystem in and of itself.
©2024 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.