Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
Smart TV revenues saw growth of 10% to $16.63 billion. Due to component shortages, the average selling price of a smart TV set jumped 21% to $496.
We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsung
dominated the competition, placing well ahead the No. 2 and No. 3 most mentioned CES-related brands, Sony and Intel.
Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, set-top boxes and
gaming consoles, but also come built in with access to Samsung's app store, which is a robust OTT ecosystem in and of itself.