Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
Study also underlines the benefits of bundling services, content to increase engagement, retention.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.