The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning models can produce 50 times more emissions than concise ones. Large language models use tokens - words or
parts of words - to convert them into a string of numbers processed by the LLM to come up with an answer.
About two-thirds of consumers who listened to audio with another person said they paid full or some attention to ads.
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
Study also underlines the benefits of bundling services, content to increase engagement, retention.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.