Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental health on platforms like Instagram, and 79% say social media companies should take
action to address the negative mental-health effects their products have on users and 55% called for social media companies to do more to remove offensive and toxic content.
Audience attention was more divided as the photo-sharing app added more video features.
The majority (39%) of total QSR ad impressions were on Twitter, followed by YouTube (33%), Facebook (15%) and Instagram (13%).
Many consider it physically addictive and felt like they were going through withdrawal during last week's outage.
Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits over users' safety.
Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about
themselves, but recent studies clearly show that is not the case.
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy,"
"relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and
Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of the far more established Reddit as a social media
destination U.S. adults say they use. That's one of the top-line findings from the just-released 2021 edition of a periodic study of America's social media preferences and habits.
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths are,
according to new research from Advertiser Perceptions.
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films had to contend with just
that when they released their murder mystery "Knives Out" on the same Thanksgiving weekend as "Frozen 2". Not only that, they're also both family-friendly films competing for much of the same
audience. Their solution? A "gamified transmedia" experience. In partnership with AvatarLabs, Lionsgate created puzzles for fans to solve using the "Knives Out" marketing materials; including its
trailer, posters and red carpet events. Each puzzle was coordinated with the film's paid creative, where participants could find clues to the mysteries. Each solved mystery earned entry into the
$250,000 grand prize sweepstakes. To kick off the promotion they scripted a custom shot trailer with talent, created an Instagram story and launched an interactive campaign hub that drove fans to
every element of the larger marketing campaign. For maximum impact, they ran instant-win prizes to further incentivize people to enter. They offered an array of puzzles and difficulty levels to
engage with a broader audience through a variety of touch points and platforms, while also leveraging publicity opportunities for cast participation.
Facebook today released findings of its Community Standards Enforcement Report showing marked improvements in the prevalence of objectionable content on both Facebook and Instagram and discussed steps
it's taking to improve them even more.
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination
marketing organization sought to reshape the city's brand identity through local ambassadors, influencers and targeted social content by leaning heavily into destination assets and content themes that
align with the interests of its target audience, the "creative class".
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media.
The experimental platform allows advertisers to evaluate and optimize advertisements as they run on Amazon.
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product discovery.
The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their
products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier,
dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent?
Tired of being passed by like an old shoe? Then do what the JDC did- make some noise! Founded in 1914, the Jewish relief organization ramped up a multi-channel ad campaign to re-introduce their brand
and get noticed.
Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game.
The good news is that ad engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study from UBS' Evidence Lab. The bad news is that it's
relatively flat despite "continued ad innovation from the various platforms," write UBS digital equities researchers. In other words, all the advertising R&D is just enabling them to tread water.
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team.
To promote Season 2 and integrate "The Last O.G." into the broader cultural conversation, TBS conceived of The Bigger Picture Instagram Live after show.
Four creators -- and real life friends-- participated in an extended skit, in which they meet a mysterious stranger named Ma, and must grapple with her increasingly disturbing behavior.