Research Home > Search Results
Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "instagram"
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.May 15, 2025 Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
- Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
- TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.October 7, 2024 Tags: ad spending, amazon, cmmr, digital, digital marketing, facebook, google, instagram, meta, pinterest, snapchat, social media, tiktok, x, youtube
- Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March, Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools -- specifically, the Meta Content Library.August 14, 2024 Tags: data, data sharing, facebook, instagram, meta, misinformation, politics, regulation, research, tools
- Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
- Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly & collaboratively."March 15, 2024 Tags: content, content issues, content moderation, data, data sharing, facebook, instagram, journalism, meta, misinformation, news, regulation, research, social media, tools
- A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.December 11, 2023 Tags: demographics, digital, facebook, instagram, media measurement, mental health, research, snapchat, social media, teens, tiktok, trends, video, youtube
- The debate over limits on social media comes amid growing worries about children's mental health.
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.September 5, 2023 Tags: cmmr, facebook, football, instagram, mobile, path to purchase, research, social media, sports, television, tiktok, video
- TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.August 28, 2023 Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.July 19, 2023 Tags: african american, apps, cause-related, digital, diversity, gay/lesbian, instagram, mental health, mobile, non profit, research, social media, teens, tiktok, twitter, youtube
- Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers.
- Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using TikTok to search for restaurants and other information on the site.
- People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.May 12, 2023 Tags: advertising, cpc, ctr, digital, influencer marketing, instagram, performance marketing, research, retail, search, social media
- A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.April 10, 2023 Tags: advertising, content, digital, instagram, linkedin, media, media buying, media measurement, media planning, research, social media, television, tiktok
- Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post, according to NewCasinos, which finds and compares new casinos.December 19, 2022 Tags: celebrity, influencer marketing, instagram, netflix, research, social media, television
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
- Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and Reels.October 20, 2022 Tags: apps, content creators, digital, instagram, mobile, research, social media, tools
- Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.September 16, 2022 Tags: ad spending, advertising, apple, budgets, digital, ecommerce, facebook, google, instagram, media buying, paid search, research, search, tiktok
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- Looking at media channels as a whole, sponsored events are the big winners in Kantar's latest media brand equity and ad-spend outlook study.
- YouTube handily beats TikTok, at 95% and 67%, respectively.
- Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.August 9, 2022 Tags: advertising, brand image, campaigns, creative, design, digital, engagement, facebook, google, instagram, performance marketing, research, search, video, viewability
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.July 6, 2022 Tags: artificial intelligence, data, digital, facebook, instagram, language, meta, open source, real-time, research, search, technology
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.June 7, 2022 Tags: cmmr, facebook, influencer marketing, instagram, social media, social networking, social networks, tiktok, youtube
- A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every state followed by Instagram, Twitter and TikTok.May 24, 2022 Tags: agency, digital, facebook, google, instagram, location-based, research, search, social media
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.April 14, 2022 Tags: algorithms, cause-related, content issues, digital, facebook, instagram, kids 6-11, meta, policy, recommendations, research, teens
©2025 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.