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- People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.May 12, 2023 Tags: advertising, cpc, ctr, digital, influencer marketing, instagram, performance marketing, research, retail, search, social media
- A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.April 10, 2023 Tags: advertising, content, digital, instagram, linkedin, media, media buying, media measurement, media planning, research, social media, television, tiktok
- Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post, according to NewCasinos, which finds and compares new casinos.December 19, 2022 Tags: celebrity, influencer marketing, instagram, netflix, research, social media, television
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
- Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and Reels.October 20, 2022 Tags: apps, content creators, digital, instagram, mobile, research, social media, tools
- Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.September 16, 2022 Tags: ad spending, advertising, apple, budgets, digital, ecommerce, facebook, google, instagram, media buying, paid search, research, search, tiktok
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- Looking at media channels as a whole, sponsored events are the big winners in Kantar's latest media brand equity and ad-spend outlook study.
- YouTube handily beats TikTok, at 95% and 67%, respectively.
- Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.August 9, 2022 Tags: advertising, brand image, campaigns, creative, design, digital, engagement, facebook, google, instagram, performance marketing, research, search, video, viewability
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.July 6, 2022 Tags: artificial intelligence, data, digital, facebook, instagram, language, meta, open source, real-time, research, search, technology
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.June 7, 2022 Tags: cmmr, facebook, influencer marketing, instagram, social media, social networking, social networks, tiktok, youtube
- A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every state followed by Instagram, Twitter and TikTok.May 24, 2022 Tags: agency, digital, facebook, google, instagram, location-based, research, search, social media
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.April 14, 2022 Tags: algorithms, cause-related, content issues, digital, facebook, instagram, kids 6-11, meta, policy, recommendations, research, teens
- Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel.February 7, 2022 Tags: ad spending, advertising, campaigns, cmmr, digital, digital marketing, direct response, facebook, instagram, meta, paid search, research, search, social media
- Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental health on platforms like Instagram, and 79% say social media companies should take action to address the negative mental-health effects their products have on users and 55% called for social media companies to do more to remove offensive and toxic content.January 24, 2022 Tags: apps, content issues, digital, influencer marketing, instagram, mobile, research, social media
- Audience attention was more divided as the photo-sharing app added more video features.January 14, 2022 Tags: cmmr, facebook, instagram, mobile, social media, social networking, social networks
- The majority (39%) of total QSR ad impressions were on Twitter, followed by YouTube (33%), Facebook (15%) and Instagram (13%).
- Many consider it physically addictive and felt like they were going through withdrawal during last week's outage.October 11, 2021 Tags: apps, digital, facebook, health, instagram, regulation, research, social media, whatsapp
- Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits over users' safety.
- Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.
- A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on teens' well-being.September 15, 2021 Tags: cause-related, children, digital, facebook, instagram, policy, research, social media, teens
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.September 1, 2021 Tags: ad spending, advertising, amazon, analytics, cinema, consumer experience, digital, gaming, google, instagram, local media, media measurement, mobile, online, podcasts, print, radio, research, social media, tiktok, trust-based marketing, video
- A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.August 18, 2021 Tags: advertising, agency, algorithms, demographics, digital, facebook, instagram, local media, research, social media, tiktok, video, youtube
- Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.June 17, 2021 Tags: baby boomers, demographics, digital, entertainment, facebook, gaming, gen y, gen z, instagram, millennials, mobile, research, rewards, search, tiktok, twitter, video
- In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of the far more established Reddit as a social media destination U.S. adults say they use. That's one of the top-line findings from the just-released 2021 edition of a periodic study of America's social media preferences and habits.
- Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths are, according to new research from Advertiser Perceptions.March 12, 2021 Tags: ad spending, advertising, agency, brand safety, budgets, cmmr, content issues, digital, digital content, facebook, government, instagram, politics, social media, twitter
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.