Meta Shuts Down CrowdTangle, Tool Used To Track Online Misinformation
- by Colin Kirkland , August 14, 2024
With only three months to go before the U.S. presidential election, Meta has officially shut down CrowdTangle, a data-insights tool used by tens of thousands of academics, researchers and journalists to track conspiracy theories and misinformation in viral content on Facebook and Instagram, replacing it with a more limited set …
Such a deliberate abrogation of accountabily and transparency should surely give advertisers pause to invest any ad dollars on the platform. The truly great media agency planners/buyers can buy around any platform and delivera brand's target audience cost effectively.