Commentary
How Does Industry Pro Use Of Social Media Influence Media Neutrality?
- by Joe Mandese @mp_joemandese, April 10, 2023
One of my favorite dirty little secrets about covering the advertising business is the concept of "media neutrality," especially the notion that the personal media-consumption preferences of advertising and media-buying pros sometimes influences what media they buy and how much they spend on it.
When I started covering the business …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
