"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
Google Trends data provides insights into the car brands consumers searched for most on Google in the past year, revealing trends in 155 countries where data was available for 2022.
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the
Most consumers have opted in to email/SMS communications, the Lacek Group reports.
Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively
perceived. Some plan to spend their time offline.
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong,
vp, global media partnerships, dentsu international.
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to
reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets
expanded 25% in the first half and 52% in Q2.
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new
report released today by Publicis Media's Zenith unit.