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- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.November 19, 2024 Tags: advertising, attention, australia, consumer, content, media measurement, research, social media, tiktok, uk, video
- Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.April 24, 2024 Tags: australia, brands, consumer, demographics, email, loyalty, marketing, marketinghealth, research, shopper marketing, sms, uk
- The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.January 18, 2024 Tags: advertising, australia, canada, forecast, france, japan, launch, netflix, research, revenue, streaming, subscriptions, television, uk
- Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.December 6, 2023 Tags: agency, artificial intelligence, australia, canada, digital marketing, europe, france, marketing, media measurement, metrics, research, uk
- Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.April 17, 2023 Tags: advertising, algorithms, artificial intelligence, australia, digital, ecommerce, europe, paid search, research, retail, search, uk
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.January 23, 2023 Tags: advertising, agency, analytics, apparel, australia, automotive, b2b, beverages, brand safety, content, content issues, contextual advertising, digital, entertainment, gaming, metrics, performance marketing, qsr, research, sports, technology, uk
- Google Trends data provides insights into the car brands consumers searched for most on Google in the past year, revealing trends in 155 countries where data was available for 2022.
- A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
- The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.December 14, 2022 Tags: australia, digital, funding, google, innovation, journalism, local media, news, non profit, online publishing, r&d, research, search, start-ups
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.October 27, 2022 Tags: advertising, amazon prime, australia, connected devices, connected tv, ctv, disney+, france, japan, netflix, performance marketing, research, search, streaming, subscriptions, uk
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.September 8, 2022 Tags: australia, banks, brands, communications, customer experience, email, finance, financial services, france, japan, marketing, research, uk
- The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.August 25, 2022 Tags: ad serving, advertising, analytics, australia, canada, digital, engagement, media buying, media measurement, metrics, mobile, performance marketing, research, search, uk, viewability
- Most consumers have opted in to email/SMS communications, the Lacek Group reports.
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.April 7, 2022 Tags: advertising, australia, digital, ecommerce, europe, france, japan, native advertising, online, research, search, social media, trust-based marketing, uk
- The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong, vp, global media partnerships, dentsu international.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.October 12, 2021 Tags: amazon, amazon prime, australia, canada, d2c, demographics, disney+, france, netflix, research, streaming, television, uk, video
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).August 23, 2021 Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
- Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.August 23, 2021 Tags: ad spending, advertising, agency, australia, canada, covid-19, economy, media buying, research, uk
- The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.August 20, 2021 Tags: advertising, australia, contextual advertising, digital, display, facebook, mobile, news, performance marketing, print, research, social media, web sites, youtube
- The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
- Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new report released today by Publicis Media's Zenith unit.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.