Search results for "australia"

• Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
  "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
  January 23, 2023  Tags: advertising, agency, analytics, apparel, australia, automotive, b2b, beverages, brand safety, content, content issues, contextual advertising, digital, entertainment, gaming, metrics, performance marketing, qsr, research, sports, technology, uk
• Toyota Leads As World's Most-Searched-For Car Brand Based On Google Trends Data
  Google Trends data provides insights into the car brands consumers searched for most on Google in the past year, revealing trends in 155 countries where data was available for 2022.
  January 6, 2023  Tags: australia, automotive, digital, google, research, search
• When Does It Pay To Take A Risk In Advertising?
  A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
  December 22, 2022  Tags: advertising, australia, b2b, budgets, digital, europe, research, search, trends, trust-based marketing, uk
• Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
  The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.
  December 14, 2022  Tags: australia, digital, funding, google, innovation, journalism, local media, news, non profit, online publishing, r&d, research, search, start-ups
• LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
  Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
  October 27, 2022  Tags: advertising, amazon prime, australia, connected devices, connected tv, ctv, disney+, france, japan, netflix, performance marketing, research, search, streaming, subscriptions, uk
• Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
  Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
  September 8, 2022  Tags: australia, banks, brands, communications, customer experience, email, finance, financial services, france, japan, marketing, research, uk
• OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
  The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.
  August 25, 2022  Tags: ad serving, advertising, analytics, australia, canada, digital, engagement, media buying, media measurement, metrics, mobile, performance marketing, research, search, uk, viewability
• Email Key In Brand Loyalty Programs, Study Finds
  Most consumers have opted in to email/SMS communications, the Lacek Group reports.
  April 13, 2022  Tags: australia, china, email, loyalty, research, sms, uk
• Consumers Find Things To Do Offline, Rather Than On Social Media
  Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
  April 7, 2022  Tags: advertising, australia, digital, ecommerce, europe, france, japan, native advertising, online, research, search, social media, trust-based marketing, uk
• Dentsu Creates 'Attention' Metric For Media Planning And Buying
  The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong, vp, global media partnerships, dentsu international.
  October 19, 2021  Tags: advertising, australia, digital, metrics, research, uk, viewability
• Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
  Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
  October 12, 2021  Tags: amazon, amazon prime, australia, canada, d2c, demographics, disney+, france, netflix, research, streaming, television, uk, video
• Anglo Ad Markets Surge 52% During Q2, 25% in First Half
  Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
  August 23, 2021  Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
• New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
  Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.
  August 23, 2021  Tags: ad spending, advertising, agency, australia, canada, covid-19, economy, media buying, research, uk
• Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
  The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
  August 20, 2021  Tags: advertising, australia, contextual advertising, digital, display, facebook, mobile, news, performance marketing, print, research, social media, web sites, youtube
• Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
  The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
  May 14, 2021  Tags: advertising, australia, canada, covid-19, economy, research, uk
• Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
  Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new report released today by Publicis Media's Zenith unit.
  March 22, 2021  Tags: ad spending, advertising, agency, australia, canada, covid-19, digital, europe, india, research, russia, telecom, uk