Search results for "australia"

• Email Key In Brand Loyalty Programs, Study Finds
  Most consumers have opted in to email/SMS communications, the Lacek Group reports.
  April 13, 2022  Tags: australia, china, email, loyalty, research, sms, uk
• Consumers Find Things To Do Offline, Rather Than On Social Media
  Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
  April 7, 2022  Tags: advertising, australia, digital, ecommerce, europe, france, japan, native advertising, online, research, search, social media, trust-based marketing, uk
• Dentsu Creates 'Attention' Metric For Media Planning And Buying
  The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong, vp, global media partnerships, dentsu international.
  October 19, 2021  Tags: advertising, australia, digital, metrics, research, uk, viewability
• Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
  Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
  October 12, 2021  Tags: amazon, amazon prime, australia, canada, d2c, demographics, disney+, france, netflix, research, streaming, television, uk, video
• Anglo Ad Markets Surge 52% During Q2, 25% in First Half
  Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
  August 23, 2021  Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
• New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
  Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.
  August 23, 2021  Tags: ad spending, advertising, agency, australia, canada, covid-19, economy, media buying, research, uk
• Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
  The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
  August 20, 2021  Tags: advertising, australia, contextual advertising, digital, display, facebook, mobile, news, performance marketing, print, research, social media, web sites, youtube
• Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
  The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
  May 14, 2021  Tags: advertising, australia, canada, covid-19, economy, research, uk
• Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
  Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new report released today by Publicis Media's Zenith unit.
  March 22, 2021  Tags: ad spending, advertising, agency, australia, canada, covid-19, digital, europe, india, research, russia, telecom, uk