Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle

The rise of “the silver streamer” was the single biggest demographic shift in streaming wrought by COVID-19 pandemic lockdowns.

While the 55-plus segment represents just 20% of streamers globally, on average, they are the most engaged age group, according to Midia.

In fact, by Q4 2020, these consumers were the …

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