Commentary
Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
- by Karlene Lukovitz @KLmarketdaily, October 12, 2021
The rise of “the silver streamer” was the single biggest demographic shift in streaming wrought by COVID-19 pandemic lockdowns.
While the 55-plus segment represents just 20% of streamers globally, on average, they are the most engaged age group, according to Midia.
In fact, by Q4 2020, these consumers were the …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
