When Does It Pay To Take A Risk In Advertising?
- by Laurie Sullivan @lauriesullivan, December 22, 2022
Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio Research.
Seventy-seven percent of marketers participating in the survey said they are …
