Email Key In Brand Loyalty Programs, Study Finds
- by Ray Schultz , April 13, 2022
Consumers are avidly signing up for loyalty programs and opting in to email communications, according to The Changing Look Of Loyalty, a study from The Lacek Group,, an Ogilvy Experience company, and Sitecore.
Of the shoppers polled worldwide, 66% have joined a brand loyalty program, and 81% have subscribed to …
