YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but
additional countries may be added to the roaster based on user feedback.
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even
existed just a few years ago.
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released this morning by
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social
media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
Research by Adobe shows that marketers in the Asia Pacific region have changed their long-term marketing strategy in response to disruptions caused by COVID-19. More than half have changed visuals
and language in campaigns.
The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, Germany,
India, Mexico, Philippines, Spain, Turkey, the U.K., and the U.S. The research was conducted by Savanta in June 2020, with 91% of respondents having 10 or less employees.
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published as part of the just-released
"Ad Opportunities In Gaming" report from WARC.
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in a post-COVID-19 world
from a wide range of perspectives.
PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11.
While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of 5G phones,
lagging consumer demand may slow the short-term adoption of 5G mobile devices.
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in
China in the period following its COVID-19 epidemic. "Big Data" analyzed by the equities research team at UBS indicates that, with the exception of big-ticket items like automobiles, China's major
industrial markets are stabilizing, especially exports, imports and online commerce.
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps installed
from Google's PlayStore as of the first three quarters of 2019 shows many have been delisted by Google for proliferating questionable programmatic advertising, as well as serving as a vector for
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix's potential subscriber footprint is nearly double its current worldwide
subscriber total, according to Ampere Analysis.
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President Brian Wieser, summing up the
agency holding company's just-released U.K. ad forecast this morning.
In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally favored by brands-have lost audiences to the internet.
Consumers want less choice, not more, when reading endorsements from opinion leaders, a study finds.
Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
In a week dominated by Hong Kong account deletions, research shows that fake news is very tricky.
Amid the heightened political turmoil and moves by the major social media platforms Twitter and Facebook to curtail state-sponsored disinformation, eMarketer has released data showing the impact on
Hong Kong's social media usage base. Based on eMarketer's estimates, Facebook is a far more significant source of information for Hong Kong's population.
Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
Although global pay TV services grew 3.1% last year, the entire business will decelerate in most markets, according to the S&P Global Market Intelligence Kagan unit.
China is poised to overtake the U.S. as the biggest retail marketplace in the world this year. According to new estimates released this morning by eMarketer, China will take in $5.636 trillion in
retail sales during 2019 -- $36 billion more than the $5.529 trillion eMarketer projects in U.S. retail sales this year. Not surprisingly, the balance shift is being driven largely by ecommerce, which
has been fueling China's retail expansion. According to eMarketer estimates, China's ecommerce marketplace will expand more than 30% this year to $1.989 trillion.
Results from a survey on Blind suggest the majority of Google employees participating in an anonymous survey favor a censored search engine in China.
Speaking as a guest commentator during an IAB webinar briefing the press on its just-released 2017 Internet Advertising Revenue Report, Wall Street analyst Brian Wieser disclosed a profound epiphany
that has implications for the entire advertising economy: billions of previously unseen digital advertising dollars "outbound" from China. "Frankly, it blew my mind," Pivotal Research Group's Wieser
said, which shows about $5 billion in "outbound" advertising dollars being spent by Chinese brands to reach Facebook users in other markets, principally the United States.