Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "asia"
- The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for TikTok's users.
- Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
- Kantar's ranking of most valuable brands in the region highlights opportunities for global growth.
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
- The findings, based on a study of 3,000 consumers in Japan, shows they expect Web3 to improve security and control of digital platforms, especially DAOs (decentralized autonomous organizations).
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.
- The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine.
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
- A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in 2020 -- is expected to reach $262.62 billion by 2028.
- YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but additional countries may be added to the roaster based on user feedback.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago.
- The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
- Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released this morning by Dentsu.
- An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan under-indexed.
- More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
- Research by Adobe shows that marketers in the Asia Pacific region have changed their long-term marketing strategy in response to disruptions caused by COVID-19. More than half have changed visuals and language in campaigns.
- The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, Germany, India, Mexico, Philippines, Spain, Turkey, the U.K., and the U.S. The research was conducted by Savanta in June 2020, with 91% of respondents having 10 or less employees.
- Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published as part of the just-released "Ad Opportunities In Gaming" report from WARC.
- ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in a post-COVID-19 world from a wide range of perspectives.
- PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11.
- While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of 5G phones, lagging consumer demand may slow the short-term adoption of 5G mobile devices.
- While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in China in the period following its COVID-19 epidemic. "Big Data" analyzed by the equities research team at UBS indicates that, with the exception of big-ticket items like automobiles, China's major industrial markets are stabilizing, especially exports, imports and online commerce.
- An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps installed from Google's PlayStore as of the first three quarters of 2019 shows many have been delisted by Google for proliferating questionable programmatic advertising, as well as serving as a vector for distributing malware.
- A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
- With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix's potential subscriber footprint is nearly double its current worldwide subscriber total, according to Ampere Analysis.
- Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President Brian Wieser, summing up the agency holding company's just-released U.K. ad forecast this morning.
- In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally favored by brands-have lost audiences to the internet.
- Consumers want less choice, not more, when reading endorsements from opinion leaders, a study finds.
- Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds.
