Commentary
How Many Ad Trackers Load With A Page And Slow Browsers On Average?
- by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2023
On average, one in five domain-name system (DNS) requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
Ads and pixel trackers hide in nearly every website. They slow content and eat traffic. …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
