Search results for "esports"

• Sports Highlights Predicted To Grow On Social Media In 2024
  Viewing sports highlights is especially popular in the category of "combat sports" such as mixed martial arts, boxing and wrestling.
  December 13, 2023  Tags: cmmr, esports, social media, social networks, sports
• Gen Z Fans Seek Social Experience From Watching Sports
  More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
  June 27, 2023  Tags: apps, broadcast networks, cable tv, cmmr, demographics, digital, esports, research, sports, sports rights, television
• Sports Viewership Worldwide Rebounds From Pandemic's Effects
  The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year.
  October 4, 2022  Tags: esports, sports
• Sports Programming Helps Linear TV Reach Younger Audiences
  Most live sports content in the U.S. remains available across traditional broadcast and cable TV channels.
  April 4, 2022  Tags: cmmr, esports, ratings, sports
• Waking Up To Gaming
  Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
  May 24, 2021  Tags: brand marketing, branded content, branded gaming app, branding, cpg, esports, events, gaming, marketingcpg, online, sponsored content, sponsorship, sports
• Deepen The Data In Gaming And Esports - Get To The Gamer
  YouGov released its first major Gaming & Esports report, which includes general statistics and showcases newer, important segments around hardcore gamers, mobile gaming, and gaming video content, at the end of October.
  November 13, 2020  Tags: data, demographics, digital, esports, gaming, mobile, research, streaming
• Brand Spending On Esports Projected To Top $1 Billion By 2022
  Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published as part of the just-released "Ad Opportunities In Gaming" report from WARC.
  July 29, 2020  Tags: ad buys, ad spending, asia, brands, digital, esports, forecast, gaming, media buying, research, sponsorship
• How Sports Flipped Places With Online Game Sites
  When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic down to sports-related sites, but also contributed to a surge in traffic to online gaming and esports sites. That's one of the findings from Comscore's just released "State Of Gaming" report.
  July 28, 2020  Tags: cmmr, covid-19, digital, esports, gaming, sports, web sites
• YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
  Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, it seems.
  June 24, 2020  Tags: data, data management, entertainment, esports, gaming, metrics, nielsen, research
• Sports Viewership Migrates To Connected Devices
  Viewers are seeking out sports programming from over-the-top services amid a broader shift in media consumption on connected devices.
  December 16, 2019  Tags: cmmr, connected devices, esports, ott, sports, television