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- The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.May 22, 2024 Tags: advertising, agency, audience measurement, broadcasting, connected tv, data, media measurement, ott, ratings, research, streaming, television, uk
- Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and command a majority share of the total video subscription market, eMarketer says.
- Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.February 8, 2024 Tags: advertising, connected tv, data, media measurement, mobile, ott, research, streaming, television
- A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.December 5, 2023 Tags: ad optimization, ad performance measurement, ad tracking, advertising, apple, connected tv, cookie tracking, cpc, ctv, digital, enterprise marketing, media buying, ott, performance marketing, research, revenue, search, television, tracking
- That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.July 17, 2023 Tags: ad-supported video on demand, broadcasting, connected devices, connected tv, cord-cutting, digital, internet, mobile, ott, research, satellite tv, subscriptions, television
- Some advertisers who seek to drive outcomes such as a direct sale or web traffic said CTV/OTT has advantages in performance campaigns.
- U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV sub revenue will continue to shrink, and ad growth is forecast at under 1% annually.June 19, 2023 Tags: advertising, ott, projections, research, revenue, streaming, subscriptions, television
- Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.May 1, 2023 Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
- Consumers say they're most influenced by advertising on traditional television and mobile phones.
- The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense.
- Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.January 9, 2023 Tags: advertising, broadcasting, content marketing, direct mail, local media, magazines, media buying, newspapers, ott, research, search, social media, streaming, television, video
- Nearly half also say that a service being free is a key driver for using it, followed by ease of use and varied, desirable content.
- More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.December 13, 2022 Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
- Magna projects a 4% decline in national TV network ad revenue to $38.7 billion for this year. AVOD, OTT and streaming platforms are forecast to see growth of 18.4% this year and 31.6% in 2023. Magna estimates all TV ad revenue globally will be down 3.6% next year. For this year, worldwide TV is expected to grow 1.7% to $172 billion.December 5, 2022 Tags: advertising, avod, digital, forecast, ott, research, streaming, television, video
- Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.November 11, 2022 Tags: ad spending, advertising, audience targeting, forecast, local media, ott, programmatic, programmatic tv, research, revenue, television
- New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.October 5, 2022 Tags: digital, environment, green eco-friendly, ott, research, streaming, sustainability, television
- OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.October 3, 2022 Tags: advertising, automotive, ctv, digital, forecast, hyper local, local media, local search, media buying, ott, politics, programmatic, research, search, television, tv, video
- Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's 27%.September 21, 2022 Tags: advertising, connected tv, ctv, fasts, ott, programmatic tv, research, streaming, television, video
- The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say.July 20, 2022 Tags: agency, brands, connected tv, consumer, digital, finance, messaging, ott, research, television
- The average compounded annual growth rate over the past two years for OTT was 43%, which makes it the fastest-growing local media, followed by local digital radio, local mobile, local digital magazines and local PC/laptop advertising. The top advertising local OTT category for 2022 is projected to be general services, at $337.2 million.
- BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion lower than the amount estimated in an earlier report.June 16, 2022 Tags: ad spending, advertising, automotive, forecast, local media, ott, radio, research, television
- Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.May 20, 2022 Tags: ad-supported video on demand, fast, ott, programmatic video, streaming, svod, video
- When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8 billion in an August 2021 projection.May 3, 2022 Tags: ad spending, advertising, apps, atsc 3.0, cable tv, ctv, digital, local media, ott, politics, research, satellite tv, television
- The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
- And now a Disney+ AVOD is on the way.
- Total over-the-top ad spend last year reached about $1.3 billion in the United States, but made up only about 3% of total digital spend.March 2, 2022 Tags: audience measurement, brand marketing, cross-device measurement, media measurement, ott, television
- Ad executives' estimation of the value of TV -- including linear, addressable and OTT/CTV -- is up from last year, putting it in a tie with digital video.
- In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.December 21, 2021 Tags: ad spending, advertising, digital, email, forecast, local media, magazines, newspapers, ott, out-of-home, politics, radio, research, revenue, television
- Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.December 20, 2021 Tags: content, content marketing, ott, research, spending, streaming, svod, television
- One of the fastest-growing segments continues to be new digital and OTT video platforms -- expected to climb globally 23% to $76.3 billion.December 3, 2021 Tags: ad spending, advertising, analytics, digital, ott, radio, research, retail, television, tv, video
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.