January 25, 2023
How Pressure Driving Ad Performance Changes Media
- by Laurie Sullivan @lauriesullivan, December 5, 2023
About 60% of respondents to a survey conducted in August reported moderate to “extreme pressure” from the brands they work with to drive even better advertising performance.
While marketers have been asked for years to deliver more with less support, a study from Frequence shows that 72% of respondents to …
