PwC Projects 25% U.S. VOD Ad Growth Through 2027

Over-the-top (OTT)/streaming video advertising revenue in the U.S. will grow at a compound annual rate (CAGR) of 25% between 2022 and 2007, to reach $33.4 billion, according to PwC’s latest Global Entertainment & Media Outlook, covering 2023 through 2027.

U.S. streaming subscription revenue is projected at a 14.2% CAGR, which …

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