Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest share by far.
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a
MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.
More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
Discovery+ and HBO Max have had less uptake for their ad-supported tiers, reflecting pricing and content decisions.
The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets in 2021, and that the total will hit $37
billion in 2025. These results are calculated on TV maintaining its share of nominal U.S. gross domestic product, which it says is 0.38%.
Netflix and Amazon Prime Video are the only two services viewers of all ages are likely to say are indispensable.
Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.
Having three or more services appears to tip the odds in favor of adding AVODs.
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to advertising.
TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component of TV advertising -- national cable TV networks -- to
remain virtually unchanged, while broadcast networks will slip a bit.
In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.
Discovery+ is perceived as having high ad loads, but they were deemed "reasonable" due to their relevance, a new survey finds.
Consumers tend to care about the content more than the platform that delivers it.
The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points.
Consumption of apps or services that don't carry advertising, such as Netflix or Disney+, expanded by 38% to 44.9 billion hours in 2020.
Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services.
FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey.
That Q3 stat is up from 17% reporting the same in Q3 2020.
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds.
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
"Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video.
A Samsung Ads analysis of data from its 45-million-plus U.S. smart TVs and third-party data shows that allocating at least 40% of TV budgets to AVOD and the rest to linear achieves an optimal reach
balance between viewers who are mostly streamers and those who are mostly linear watchers.