Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "avod"
- Broadcast television held steady at about 20% of total viewing time among TV audiences.
- A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
- A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
- As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
- Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery.
- Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video platforms.
- FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
- The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
- What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
- November 2023 saw a total 11.2 million ad-supported sign ups representing 51% of all premium streaming signups, with 49% for ad-free platforms, says Antenna, a research company covering the subscription economy.
- Paramount+ cut its number of movies and shows amid efforts to reduce expenses.
- The financial industry including insurance companies slashed spending on ad-supported streaming services.
- A softer streaming market makes one wonder about the survival of small to mid-size streamers in future years.
- Despite the projected 18% ad spike this year, overall TV/CTV video business from traditional TV companies will see a "shockingly bad" ad revenue decline of 11% in 2023 vs. 2022, MoffettNathanson Research says.
- Two out of three U.S. households are cord stackers, holding onto pay TV while adding streaming video services.
- Share has risen 10 percentage points year-to-date.
- More than half of people who regularly use captions do so to stay focused on a TV show or movie.
- Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising.
- The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital TV Research.
- Granular metadata have become more important as content distribution moves away from exclusive license agreements.
- Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
- Ad-supported services from Netflix and Disney+ have helped to increase viewing time of streaming video with commercial breaks.
- The dispersal of engagement is a significant challenge for an industry that historically monetized large audiences.
- Ninety percent of ad-supported streaming viewers also watch linear TV,
- And that's just for the nine big platforms tracked by Vivvix, not including YouTube TV, The Roku Channel and the many other FASTs out there.
- About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to 35% of viewers said they are willing to watch ads to see shows they are interested in.
- Hulu, Peacock and Paramount+ have by far the largest shares, but the new Netflix and Disney+ AVOD offerings are showing strong growth.
- A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets.
- Survey shows little cannibalization of higher-priced no-ads subs, meaning net growth -- a decidedly positive trend for the big streamers.
- Only 15% of people said they canceled a streaming service because there were too many ads.
