Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "avod"
- In comparison, Netflix's new ad-supported option accounted for 19% of its new sign-ups by its third month in the marketplace.
- Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
- Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
- Brand power measures how well a brand has built consumer interest in installing an app.
- Surveys were conducted for Samsung Ads in the UK, Germany, Austria and India.
- Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
- Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to rise 6.1% in Q4, while digital media ad results are virtually on par with TV -- anticipating just 0.8% growth. MoffettNathanson says in a report released Thursday: "It's the lowest level of growth we've seen since the Covid-impacted quarter of 2Q 2022."
- Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
- Younger Gen-Zers tend to spend more time with user-generated content, but that proclivity diminishes as they age.
- Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming.
- Viewers of live television are more likely than streaming audiences to express dissatisfaction with the ad load.
- Relatively small percentages plan to subscribe using the new Disney+ and Netflix ad-supported tiers, finds Hub Entertainment survey.
- While AVOD platforms are projected to rise 27% to $9.6 billion this year, digital TV-video has been impacted by a drastically weaker scatter TV market. MoffettNathanson is lowering overall TV estimates for next year down 3.3% to $80.5 billion, and estimates national broadcast networks will be down 8% to $13.3 billion, with national TV cable networks 5% lower, local TV stations down 8%, local cable dropping 15% and syndication slipping 5%.
- Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
- Subscriber retention is a major advantage of offering both ad-supported and subscription-driven tiers, according to Samsung ACR data and a survey.
- Magna projects a 4% decline in national TV network ad revenue to $38.7 billion for this year. AVOD, OTT and streaming platforms are forecast to see growth of 18.4% this year and 31.6% in 2023. Magna estimates all TV ad revenue globally will be down 3.6% next year. For this year, worldwide TV is expected to grow 1.7% to $172 billion.
- Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
- Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in terms of age, ethnicity, gender and income," according to Antenna, a subscription data and analytics company.
- Even when it comes to household income, U.S subscribers to ad-supported tiers are surprisingly similar to ad-free premium services subscribers, shows transactional data from Antenna.
- Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically by the end of this year -- at a 9% rate, says MoffettNathanson Research. The business is estimated to grow to $18.1 billion by 2025. "This includes $3 billion combined ad revenue from Netflix and Disney+," says Robert Fishman, media analyst, MoffettNathanson Research.
- Reduced-price AVOD subs are most likely to attract uptake going forward, finds NRG survey.
- Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
- Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time
- Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research -- down from an early estimate of 6.5%.
- Nearly two-thirds of these families report no access to linear.
- Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study.
- A limited-sample survey's finding could actually be a positive indicator for Netflix.
- As more households sign up for streaming video, cable TV continues to lose subscribers.
- The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
- The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
