FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
November 2023 saw a total 11.2 million ad-supported sign ups representing 51% of all premium streaming signups, with 49% for ad-free platforms, says Antenna, a research company covering the
Paramount+ cut its number of movies and shows amid efforts to reduce expenses.
The financial industry including insurance companies slashed spending on ad-supported streaming services.
A softer streaming market makes one wonder about the survival of small to mid-size streamers in future years.
Despite the projected 18% ad spike this year, overall TV/CTV video business from traditional TV companies will see a "shockingly bad" ad revenue decline of 11% in 2023 vs. 2022, MoffettNathanson
Two out of three U.S. households are cord stackers, holding onto pay TV while adding streaming video services.
Share has risen 10 percentage points year-to-date.
More than half of people who regularly use captions do so to stay focused on a TV show or movie.
Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising.
The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital TV Research.
Granular metadata have become more important as content distribution moves away from exclusive license agreements.
Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
Ad-supported services from Netflix and Disney+ have helped to increase viewing time of streaming video with commercial breaks.
The dispersal of engagement is a significant challenge for an industry that historically monetized large audiences.
Ninety percent of ad-supported streaming viewers also watch linear TV,
And that's just for the nine big platforms tracked by Vivvix, not including YouTube TV, The Roku Channel and the many other FASTs out there.
About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to 35% of viewers said they are willing to watch ads to see
shows they are interested in.
Hulu, Peacock and Paramount+ have by far the largest shares, but the new Netflix and Disney+ AVOD offerings are showing strong growth.
A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets.
Survey shows little cannibalization of higher-priced no-ads subs, meaning net growth -- a decidedly positive trend for the big streamers.
Only 15% of people said they canceled a streaming service because there were too many ads.
Some advertisers who seek to drive outcomes such as a direct sale or web traffic said CTV/OTT has advantages in performance campaigns.
Mixing ad-supported and no-ads plans based on specific services is the fastest-growing behavior, likely to soon become dominant, reports Antenna.
Streaming services that don't charge a subscription fee are gaining viewers.
The popularity of connected TVs is helping to drive viewership growth, with about half of U.S. adults watching streamed content daily.
Three quarters of Netflix users ages 18-24 said they're very or somewhat likely to lose access to the streaming service.
For full-year 2023, business for all major AVOD platforms is estimated to see recovery, with double-digit percent gains of 21.3% to $12.1 billion.